GR8_TECH September Product Release: Payments, CRM and Predictive Segmentation

GR8_TECH published its September 2026 platform update on 2 October 2026, rolling new features across Unified Back Office (UBO) and Customer Relationship Management (CRM). The release adds a Payments section in UBO Analytics, Casino and Sportsbook GGR/NGR metrics and ML retention probabilities in Segment Engine, multi-currency campaign automation, and an Instant Cashback type in the Advanced VIP Level Program.

Payments analytics in UBO gives a single view of deposits and withdrawals

The new Payments section in UBO Analytics centralises player-level and payment-method reporting with near-real-time data. Operators can now review deposits and withdrawals by player or by period, compare payment systems and methods over time, and spot anomalies earlier.

What the Payments section covers:

• Deposits & Withdrawals by Player: lifetime deposit and withdrawal amounts alongside contact details; filters include registration date.

• Deposits & Withdrawals by Period: activity for a selected range broken down by player, payment system and payment method; filter by payment creation date.

• Flexible Data Views: standard filters, currency and timezone switching, sorting and pagination.

• Controlled Access: sensitive payment data is masked by default and can be unmasked via permissions.

The Payments analytics work ties into other platform components and will interest payments and operations teams. Operators seeking deeper payment diagnostics can refer to the new analytics while still using existing reconciliation flows. For platform vendors and operators focused on transaction visibility, the update is a targeted improvement to day-to-day monitoring and exception handling. See related product notes in the payments section for operational alignment.

Segment Engine adds GGR/NGR and predictive retention metrics

Segment Engine now ingests Casino and Sportsbook GGR and NGR metrics across windows from seven days up to lifetime, and exposes ML Retention Probabilities for the next 7 and 30 days. The update is intended to let operators combine historic profitability and real-time behaviour when building segments.

Practical rules and timeline behaviour:

• Financial Segmentation: segments can be created using Casino or Sportsbook GGR and NGR across multiple timeframes.

• Predictive Retention Metrics: ML Retention Probabilities flag the likelihood a player will churn within 7 or 30 days.

• Daily Data Labels: batch metrics include an [Updated Daily] tag in Segment Builder so changes are explicit.

Available segment update rules:

1. Daily-Only Segments: update once per day (example provided in the product: Total NGR 3 Months > $1,000).

2. Mixed Segments: combine daily metrics with real-time conditions (example: Lifetime Casino NGR > $5,000 and Failed Deposit Count > 0) to get 15-minute updates.

The vendor gives a worked example: a player classified as high-value by lifetime or daily NGR who then has a failed deposit can be added to a reactive segment within 15 minutes, enabling triggers such as a VIP support pop-up or targeted bonus to recover the conversion.

CRM changes: multi-currency automation, Instant Cashback and campaign controls

The CRM release targets manual effort in multi-currency campaigns, refines cashback logic and extends journey and gamification controls for CRM teams.

Automated Currency Prefillment

Multi-currency campaign setup can involve up to 140 currency-related entries. Currency-based Prefillment lets teams enter a value once and propagate corresponding values across currencies using a central exchange-rate table. Operators may configure a CRM Operational Rate per currency pair:

• Auto Mode: CRM Operational Rate follows Market Price by default.

• Manual Mode: authorised users can set a custom rate for promotions.

• Controlled Updates: changes to the global rate table do not automatically modify values in live campaigns.

Instant Cashback in the Advanced VIP Level Program

A new Instant Cashback type grants eligible cashback immediately after a qualifying bet is settled. Supported cashback cadences now include Instant, Daily, Weekly and Monthly.

Key Instant Cashback functionality:

• Immediate reward granting after bet settlement.

• Odds range configuration to define eligible bets.

• Daily Cashback Limit per player.

• A single formula for Instant Cashback (Instant Cashback = Bets x %).

• Updated Level Program logs that record required cashback information.

Net Spend calculation has also been tightened for Instant Cashback: the formula now includes only deposits that have not been used in other bonus mechanics, and operators can select which promotions and promotion statuses are included in cashback eligibility checks.

Player-list, balance and transaction-level refinements

UBO gains several usability and audit enhancements for player finances and transactions.

Affiliate ID tracking

Affiliate ID appears in the Player List and Player Info to simplify acquisition-source analysis and partner-level reviews. Changes include:

• Player List filter and column for Affiliate ID.

• Sorting by Affiliate ID.

• Affiliate ID displayed in the Marketing Tags block in Player Info.

• CSV export including Affiliate ID.

Balance presentation

The default table column across account types is now Total Balance (Reg. Currency), replacing Available Balance. Teams can manually add a Real Balance column through Column Settings. Other balance controls:

• Currency Filter toggle to choose whether it applies to Total Balance or Real Balance.

• Required balance type or currency must be added to Column Settings before sorting.

Deductions and transaction statuses

Transaction monitors and player transaction history now show a Deductions Breakdown and processing stages. Hovering over Paid Amount reveals taxes where enabled, and fees for unwagered deposits where the automation wager fee is enabled. CSV export now includes taxes and wager-fee deductions for offline analysis.

Journey scheduling, Deposit timing and gamification widget

Journey Builder: Launch Preview

The Launch Preview shows upcoming schedules, running executions and history from one interface. Functional details:

• View Schedule button appears after recurrence fields are configured.

• Current Tab lists planned and currently running launches in chronological order.

• History Tab contains completed launches with a date filter.

• Backward Compatibility: historical logs for legacy Journeys are mapped into History.

Deposit Activity timing

CRM teams can now set Time to Make a Deposit in days, hours and minutes rather than days only, giving finer control for short post-trigger windows used in Deposit Activity and Deposit Collection flows.

Tournament Widget in CMS UBO

A Tournament Widget for Casino and Sportsbook allows CRM and content teams to place visual tournament cards on widget-based pages. Eligible players see tournament cards automatically, supporting cleaner discovery and less interface clutter.

How operators should evaluate the release

The update bundles practical analytics, tighter cashback controls and campaign automation that reduce manual steps for CRM and payments teams. Operators evaluating the release should prioritise integrating Payments analytics with reconciliation flows, testing Segment Engine mixed-segmentation rules for real-time reaction to failed deposits, and validating Instant Cashback and Net Spend calculations against current promotion logic. Platform teams can use the b2b notes and the GR8_TECH Support Team or Knowledge Hub guidance for implementation planning.

"We designed this release to support payment visibility, protect valuable players and reduce manual campaign work," the vendor said in the release.

Technical and product teams will need to validate permission models for masked payment data, confirm currency propagation works with live exchange-rate policies, and test the 15-minute segment update behaviour in production-like traffic.

For operations and CRM, the pragmatic benefits are clearer: faster campaign setup, more precise identification of at-risk high-value players, and more immediate cashback options that can be granted at bet settlement.