Altenar and Pragmatic Solutions Deliver Measurable Results for Sportsbook Operators

The longstanding collaboration between Altenar and Pragmatic Solutions is delivering concrete commercial results for sportsbook operators across major regulated markets. Since becoming the first sportsbook integrated with Pragmatic Solutions’ Player Account Management (PAM) platform in 2023, Altenar’s technology has enabled operators to successfully launch and scale in jurisdictions such as Brazil, Canada, and several European countries. Operators including DAZN BET and EstrelaBet cite improved scalability, localisation, and margin growth from this partnership.

Focus Keyword: Altenar and Pragmatic Solutions Partnership

Altenar entered a partnership with Pragmatic Solutions in 2023, integrating its sportsbook into Pragmatic Solutions’ PAM platform. This combined technology stack is now live and proven in multiple regulated markets, offering a solution built for operational performance and market compliance. The partnership is distinguished by its established delivery—operators have already launched live products using the combined framework, rather than relying on potential future capabilities.

“Since the beginning of our collaboration with Pragmatic Solutions, our focus has been on delivering real value to operators. Seeing our joint solution support launches and growth across markets is a strong validation of that approach,” said Dinos Stranomitis, COO at Altenar.

DAZN BET and EstrelaBet: Case Studies in Live Markets

The practical impact of this partnership can be seen in major operator launches:

• DAZN BET selected the Altenar sportsbook and Pragmatic Solutions platform to enable its entry and expansion in North America. In Alberta and Ontario, the operator successfully launched its sportsbook from day one of market regulation. This rapid rollout was facilitated by the pre-certified integration of the two technologies, supporting both regulatory demands and operational flexibility.
• EstrelaBet migrated to Altenar sportsbook supported by the Pragmatic Solutions platform in October 2023. The migration was timed for Brazil's evolving regulatory landscape and aimed to improve overall performance. EstrelaBet reported increased profits and improved margins after the switch, with technology providing the scalability and localised features required by the Brazilian market. The underlying partnership allowed EstrelaBet to meet the 2025 licensing requirements and capitalise on business growth opportunities.

Why Integration Delivers Value: Technology Stack Advantages

Operators in regulated markets increasingly require end-to-end, integrated solutions. The combined offer from Altenar and Pragmatic Solutions delivers several strategic advantages:

• Performance: The sportsbook and PAM integration is engineered for high-margin results in demanding environments.
• Flexibility: Operators can adapt, differentiate, and grow their offerings to suit local requirements and evolving player expectations.
• Stability: Reliable core systems enable long-term business continuity and product consistency.
• Scalability: Infrastructure allows for market expansion without the need to change technology partners.
• Integration: Operators avoid the pitfalls of fragmented product ecosystems by leveraging a connected, certified technology stack from the outset.

“Operators keep choosing the combination because it is stable, flexible and already certified in the markets they want to enter,” said Ashley Lang, CEO at Pragmatic Solutions. “Our joint clients have gone live on day one in newly regulated markets, and expanded across jurisdictions.”

Three Years of Collaboration: Lessons for the Industry

Altenar and Pragmatic Solutions have now worked together for more than three years. Their approach has evolved from a simple integration announcement to an established partner ecosystem used by leading brands. The results in Brazil, Canada, and Europe demonstrate that the right combination of sportsbook and PAM technology can deliver both operational efficiencies and compliance readiness.

This collaboration stands out at a time when the market sees a proliferation of new platform partnerships. The practical, measurable success achieved by joint clients—through prompt market launches and tangible commercial lift—sets the Altenar and Pragmatic Solutions pairing apart from unproven industry promises.

Implications for Operators Eyeing Regulated Market Growth

For operators evaluating sportsbook technology and PAM solutions, the Altenar and Pragmatic Solutions partnership presents a model of what integrated, live-tested solutions can deliver. According to both companies' leadership, the focus is on giving operators long-term control rather than isolated technical capabilities. The experience of DAZN BET and EstrelaBet highlights the difference made when sportsbook and platform development is coordinated—enabling rapid market entries, compliance with new regulations, and support for ongoing business expansion.

The broader lesson for the industry concerns the need for connectivity, certified readiness, and demonstrable results—qualities that become critical as markets like Brazil and new Canadian provinces regulate and mature. Read more regulatory updates and operator case studies in our dedicated section.