Altenar appoints Nicolás Seccatore as Sales Manager for Latin America
Seccatore will lead commercial expansion and sportsbook partnerships across LatAm
Key Takeaways
- Altenar appointed Nicolás Seccatore Sales Manager for Latin America on 5 November 2026.
- Seccatore will lead the company’s commercial expansion and form sportsbook partnerships with tier-one operators and regional brands.
- Altenar’s platform offers flexible trading tools, player-level insights and fully personalised betting experiences to optimise margins and scale sustainably.
Altenar appointed Nicolás Seccatore Sales Manager for Latin America, the company announced on 5 November 2026. Seccatore will join the commercial team to lead Altenar’s regional expansion, focusing on sportsbook partnerships with tier-one operators and major regional brands.
Role and experience
Nicolás Seccatore brings experience in commercial strategy and sportsbook operations within the iGaming sector. Altenar describes his track record as proven in helping companies identify market opportunities, scale enterprise operations and capture market share.
"Nicolás's appointment strengthens our commercial capabilities in Latin America. His understanding of local markets, combined with his experience in sportsbook operations and commercial strategy, will be valuable as we build new partnerships across LatAm," said Diego Salas, Sales Director at Altenar.
"I’m thrilled to join the Altenar team as part of its expansion strategy across the region. Scaling in Latin America requires more than being the industry's premier sportsbook platform. It demands understanding the dynamics of each country, navigating unique regulatory challenges, and aligning closely with each operator's specific goals," said Nicolás Seccatore.
Product and proposition in LatAm
Altenar presents its premium sportsbook solution as a driver of financial transformation for operators in Latin America. The platform offers flexible trading tools, player-level insights and fully personalised betting experiences to optimise margins, ensure operational stability and enable sustainable scale.
Altenar will seek to consolidate deals with tier-one operators and large regional brands while rolling out its commercial strategy across the different Latin American markets.
Frequently Asked Questions
Who was appointed Altenar’s Sales Manager for Latin America and when?
Nicolás Seccatore was appointed Sales Manager for Latin America on 5 November 2026, according to Altenar's announcement.
What experience does Nicolás Seccatore bring to Altenar?
Nicolás brings experience in commercial strategy and sportsbook operations in the iGaming sector, with a track record of helping companies identify market opportunities, scale operations and capture market share.
What does Altenar’s sportsbook solution offer operators in LatAm?
Altenar’s premium sportsbook solution provides flexible trading tools, player-level insights and fully personalised betting experiences designed to optimise margins, ensure operational stability and enable sustainable scaling.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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