Altenar Joins IBIA to Enhance Sports Betting Integrity Across African Markets

Altenar has joined the International Betting Integrity Association (IBIA) as part of its strategy to reinforce sports betting integrity amid rapid growth in Africa’s online gaming markets. The move gives Altenar access to IBIA’s global monitoring, intelligence-sharing, and collaborative initiatives as the sector gears up for projected gross gaming revenue of $19.4 billion by 2030.

Focus on Sports Betting Integrity in Africa’s Growth Phase

Africa’s betting industry is entering a phase of high growth and increasing regulation. H2 Gambling Capital forecasts published by the IBIA predict the continent’s total gross gaming revenue will rise from $3.5 billion in 2021 to $19.4 billion by 2030, with online wagers expected to make up $16.4 billion. Research from GeoPoll in 2026 indicates that digitalisation is already standard: 95% of bettors in Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda use mobile devices, and 67% bet primarily on football. This digital-first environment raises integrity challenges and increases the importance of trust for both operators and regulators.

Altenar and IBIA: Integrating Integrity Monitoring With Technology

The International Betting Integrity Association operates as a not-for-profit body focused on sports betting integrity. Its members represent over 90 companies and 200 betting brands. IBIA’s Global Monitoring & Alert Platform covers more than 1.5 million sporting events over 80 sports each year, with oversight on over $300 billion in global betting turnover annually. The platform enables information sharing between operators, regulators, and sports organisations to detect and counter betting-related integrity threats—an area that gains significance as African markets become more regulated and digitally interlinked.

Altenar’s engagement with IBIA not only opens routes to a wide network of stakeholders, but also integrates enhanced market monitoring into its sportsbook technology. The company aims to blend its flexible sportsbook solutions and understanding of local regulatory contexts with the intelligence-sharing and integrity standards offered by IBIA membership.

"Africa is a market with significant potential, but sustainable growth depends on building trust alongside strong technology and commercial propositions. Integrity is a shared responsibility across the industry, and being part of IBIA gives Altenar the opportunity to contribute to that wider effort," said Jacob Portelli, Sales Manager at Altenar.

Value of IBIA Membership for Altenar and the African Market

Altenar’s IBIA membership delivers a strategic advantage as regulated markets in Africa mature at different speeds. The ability to share intelligence, collaborate on cross-jurisdictional risks, and demonstrate commitment to market sustainability positions Altenar as a trusted sportsbook provider. The IBIA association gives Altenar access to advanced alerts, faster risk identification, and participation in industry-wide dialogue regarding regulatory best practices. This is especially relevant as gaps remain in the region’s regulatory landscape.

IBIA CEO Khalid Ali commented, > "While there is great potential for market growth, the dangers from unregulated operators and match-fixers threatens to derail progress. The regulatory landscape has undoubtedly improved in many areas but is behind world-leading jurisdictions such as Ontario and Alberta on betting integrity measures. Altenar, as with all of our members, has demonstrated a clear commitment to investing in integrity monitoring and reporting and is working closely with IBIA to bridge that regulatory gap in Africa."

Supporting African Operators With Integrity-Focused Sportsbook Solutions

Altenar’s sportsbook platform is tailored for diverse regulatory requirements and market environments. By leveraging local expertise alongside IBIA membership, Altenar seeks to:

• Help operators comply with evolving regulatory standards,
• Provide robust integrity monitoring in partnership with international networks,
• Reinforce trust among bettors in a rapidly digitalising sector,
• Offer flexible localisation and support customised to market demands.

These steps aim to underpin long-term sustainability, with integrity as a driver for operator longevity and confidence from consumers and regulators alike.

The Path Forward: Sustainability, Regulation, and Tech-Driven Trust

Digital growth in African betting, led by mobile technology and a focus on football, continues to attract operator investment and regulatory attention. Platforms like Altenar’s—combined with IBIA’s cross-border alert system and intelligence sharing—allow operators to navigate complex markets with a firmer assurance of both compliance and reputation management. As the integrity profile of the sector rises, market confidence and regulatory acceptance are expected to follow, forming a foundation for sustainable growth in sports and betting.