Altenar names Nicolás Seccatore as Sales Manager for Latin America
Appointment strengthens commercial push into tier-one operators and regional brands across LatAm.
Key Takeaways
- Altenar appointed Nicolás Seccatore as Sales Manager for Latin America on 5 November 2026.
- Seccatore will focus on establishing value-driven sportsbook partnerships with tier-one operators and major regional brands.
- Altenar highlights its premium sportsbook solution's trading tools, player-level insights and customised betting experiences.
Altenar appointed Nicolás Seccatore as Sales Manager for Latin America on 5 November 2026, expanding its commercial team as the supplier accelerates regional growth. Seccatore will lead efforts to establish value-driven sportsbook partnerships with tier-one operators and major regional brands across LatAm.
Role and remit
Seccatore joins Altenar to spearhead the company's commercial expansion across Latin America, focusing on building bespoke relationships and scaling enterprise-level operations. Altenar said his remit includes capturing market share through partnerships that leverage the firm's premium sportsbook solution and localised commercial strategy.
Product and market focus
Altenar positions its premium sportsbook solution as a driver of financial transformation for operators in the region by providing flexible trading tools, comprehensive player-level insights and fully customised betting experiences. The company says these capabilities help operators optimise profit margins, ensure operational stability and sustainably scale within Latin America. The announcement links Altenar's commercial push to deeper on-the-ground market understanding and operator alignment; it references tier-one operators and major regional brands as primary targets. The firm's commercial expansion will emphasise tailored sportsbook partnerships to meet country-level regulatory and operational requirements. Sportsbook partnerships and commercial expansion are central to Altenar's stated plan.
Diego Salas, Sales Director at Altenar, said:
"Nicolás's appointment strengthens our commercial capabilities in Latin America. His understanding of local markets, combined with his experience in sportsbook operations and commercial strategy, will be valuable as we build new partnerships across LatAm."
Seccatore added:
"Scaling in Latin America requires more than being the industry's premier sportsbook platform. It demands understanding the dynamics of each country, navigating unique regulatory challenges, and aligning closely with each operator's specific goals."
Frequently Asked Questions
Who has Altenar appointed for its Latin America sales role?
Altenar appointed Nicolás Seccatore as Sales Manager for Latin America on 5 November 2026. The company said he will lead commercial expansion and partnership development across the region.
What will Nicolás Seccatore focus on in the role?
Seccatore will focus on establishing value-driven sportsbook partnerships with tier-one operators and major regional brands across LatAm. Altenar states his remit includes scaling enterprise-level operations and capturing market share.
What product capabilities did Altenar cite in the announcement?
Altenar cited its premium sportsbook solution, highlighting flexible trading tools, comprehensive player-level insights and fully customised betting experiences. The firm said these features help operators optimise profit margins and ensure operational stability.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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