Atucha Strategic Advisory and MentorBet Form Alliance to Enter Mexico’s Betting Market

Atucha Strategic Advisory (ASA) and MentorBet, operated by Grupo Oklahoma, have announced a formal strategic alliance aiming to support entry into the Mexican betting and gaming market. The agreement, revealed on 26 August 2026, brings the two consultancies together for in-market cooperation, beginning with the SiGMA North America event in Mexico City, scheduled from 1 to 3 September. The partnership will see ASA and MentorBet jointly assist clients with market intelligence, regulatory advice, and local contacts.

ASA-MentorBet Alliance: Details of the Partnership

The alliance between Atucha Strategic Advisory and MentorBet is designed to navigate Mexico’s distinct regulatory and market landscape. ASA, led by founder Ramiro Atucha and senior advisor Eliane Nunes, will collaborate on the ground with MentorBet, represented in Mexico by Antonio Lara. The alliance formalises the ongoing collaboration between the two consultancies and creates a unified point of contact for international suppliers looking to enter the Mexican market.

“We understand Latin America, but understanding the region is not enough. Every country has its own regulation, its own timing and its own codes. Mexico is not Brazil and it is not Colombia. That is why in each market we look for the best possible ally... In Mexico that ally is MentorBet.” — Ramiro Atucha, Atucha Strategic Advisory

MentorBet brings the experience of Grupo Oklahoma – a company active in the gambling sector for over 20 years. The local team, under Lara’s leadership, provides day-to-day operational support for ASA’s represented companies.

Strategy for Entering the Mexican Betting and Gaming Market

ASA stated it works selectively with a small portfolio of suppliers, restricting itself to "one company per vertical." Its current roster for Latin America includes:

• Kiron Interactive: virtual sports supplier
• End2End: multiplayer bingo specialist
• Immensity: marketing attribution technology

These companies will benefit from MentorBet’s insight and in-country network. The alliance is positioned to streamline introductions and guide suppliers through compliance, licensing and business development in Mexico’s competitive and fragmented regulatory environment.

The Role of SiGMA North America in Launching the Alliance

SiGMA North America, hosted in Mexico City from 1 to 3 September 2026, marks the first joint appearance of ASA and MentorBet as formal partners. Atucha and Nunes plan to meet with local operators, regulators, and suppliers during the event. Antonio Lara will represent MentorBet’s interests, facilitating meetings and market intelligence sharing. The companies have identified this conference as a critical opportunity to demonstrate their combined capabilities to prospective clients in the region.

Focus on Local Integration and Regulatory Navigation

The Mexican betting market’s complexity—stemming from its unique licensing regime and local partnerships—demands participation from on-the-ground specialists. MentorBet’s team provides ASA’s suppliers with the ability to act locally, not just observe remotely. According to Antonio Macías of Grupo Oklahoma, the group’s resources are now at the disposal of ASA and its represented brands. This local approach is expected to differentiate the alliance from other advisory firms without in-country presence.

“What we bring is the whole structure of the group and our daily work on the ground, so that the companies ASA represents have a local partner here rather than a remote view of the market.” — Antonio Lara, MentorBet

Outlook for Gaming Suppliers Targeting Mexico

ASA and MentorBet intend to leverage their combined experience to support regulated market access for their clients. Their advisory remit includes regulatory compliance, business development, and facilitating relationships with established Mexican operators. The alliance may also attract new international brands seeking local entry, capitalising on MentorBet’s connections and ASA’s Latin American market knowledge. Stakeholders attending SiGMA North America will be the first to witness the practical rollout of this partnership in the Mexican gaming sector.