Avanti Studios Names Ex-Klarna Executive Jonas Ericson as CFO
Jonas Ericson, previously Global Head of Finance at Klarna, joins Avanti Studios as CFO to oversee financial strategy, operations, and compliance at a pivotal growth stage.
Key Takeaways
- Avanti Studios has named former Klarna executive Jonas Ericson as chief financial officer.
- Ericson will oversee financial strategy, operations, investment, and compliance for Avanti Studios.
- The appointment follows the recent recruitment of Steven Tabone as Commercial Director.
- Ericson brings experience in banking, global finance, and transformation to the live casino operator.
Avanti Studios has appointed Jonas Ericson, formerly Global Head of Finance at Klarna, as its new chief financial officer. Ericson will take responsibility for financial strategy, operations, investment management, and compliance as the company enters an active phase of development and expansion in the live casino segment.
Avanti Studios' CFO Appointment and Mandate
Jonas Ericson’s arrival at Avanti Studios comes after over six years with Klarna, a major player in the payments and banking sector. At Klarna, he began as Financial Transformation Lead before moving into the role of Global Head of Finance. In his new position, Ericson’s remit covers:
- Shaping Avanti Studios’ financial strategy
- Overseeing day-to-day finance operations and data analysis
- Leading investment and risk management
- Maintaining profitability and ensuring regulatory compliance
The appointment of Ericson follows Avanti Studios’ recent hire of Steven Tabone as Commercial Director, part of a clear push to build out its senior management as the company scales.
"Making the switch from an established company like Klarna to an exciting start-up is always a big decision, but when I spoke to Gustaf (Hagman) and Jonas (Delin), I was completely sold on their vision. No one in the live casino space is even attempting the ideas that Avanti Studios has already implemented, and I'm looking forward to using this position to grow the brand's profitability and global impact as CFO." — Jonas Ericson, Chief Financial Officer, Avanti Studios
Ericson's Experience: Transitioning From Klarna to iGaming
Ericson brings extensive experience in financial transformation, operational development, and executive management. At Klarna, he worked first on major financial transformation projects and later led global finance strategy. Now, he steps into the iGaming sector to apply those skills to Avanti Studios’ model, which aims to innovate live casino content and global operations.
Gustaf Hagman, Co-Founder of Avanti Studios, described the hire as a milestone for the business:
"Avanti Studios is delighted to welcome Jonas Ericson as its Chief Financial Officer in a move that will further strengthen our C-Level team at a crucial stage of development for the company. Jonas joins our organisation having already accrued a wealth of experience in new product implementation, strategic and operational development and senior management, making him the ideal fit to build our brand going forward."
Strengthening Avanti Studios’ C-Level Team
The addition of Ericson and Tabone to Avanti Studios’ senior ranks signals a broader build-out of the management team in anticipation of accelerated growth. Avanti Studios continues to position itself as a challenger in live casino, focusing on innovative delivery and profitability.
Financial Strategy and Compliance in Live Casino
Ericson’s brief extends to risk and investment management, which is particularly critical in the live casino sector where regulatory environments and operational scalability impact profitability. With his banking and payments background, Ericson is expected to bring rigorous compliance standards to Avanti Studios’ processes, aiding the company's expansion into regulated markets covered in detail under regulation.
Industry Context: Tech Talent Moving to iGaming
The appointment exemplifies a broader industry trend of technology finance executives transferring skills to the iGaming sector. Companies in casino and related B2B verticals increasingly target talent with experience in digital payments and data analytics, aiming to drive compliance, efficiency, and growth during rapid scaling phases. Avanti Studios’ board evidently sees C-level experience in strategically complex environments, such as Klarna, as essential for the next phase of development.
Looking Ahead: Role of the CFO in Avanti Studios’ Roadmap
Ericson's arrival as CFO positions Avanti Studios to address challenges in profitability management, capital investment, and risk. As the live casino market evolves, his leadership in financial operations is designed to support both short-term compliance needs and long-term expansion strategies. The company's ongoing recruitment of senior talent, including Ericson and Tabone, suggests further investment in management infrastructure can be expected as it prepares for future growth opportunities.
Frequently Asked Questions
Who is the new CFO at Avanti Studios?
Jonas Ericson has been appointed as chief financial officer at Avanti Studios after serving as Global Head of Finance at Klarna.
What experience does Jonas Ericson bring to Avanti Studios?
Ericson spent six and a half years at Klarna, working first as Financial Transformation Lead and later as Global Head of Finance, giving him a broad foundation in payments, banking, and operational development.
What responsibilities will Ericson have at Avanti Studios?
He will manage financial strategy, daily finance operations, investment and risk, and ensure profitability and compliance at Avanti Studios.
Why is Avanti Studios building its senior management team?
The company is expanding its C-level leadership, most recently appointing Steven Tabone as Commercial Director alongside Ericson, to support a new phase of growth in the live casino sector.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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