BET99 Goes Live in Alberta’s Regulated Online Gambling Market
Alberta iGaming Corporation lists BET99 and identifies its provincial site as ab.bet99.ca.
Key Takeaways
- BET99 is listed in the Alberta iGaming Corporation directory with its Alberta site as ab.bet99.ca.
- BET99 CEO Jared Beber told Covers on October 13 that the operator was officially live in Alberta's regulated market.
- The Alberta government records the regulated market opening date as 13 July 2026.
- The listing represents a change in provincial regulatory status rather than BET99's first availability to Alberta customers.
BET99 joined Alberta’s regulated online gambling market earlier this month, and the Alberta iGaming Corporation's registered-site directory now lists the operator with its Alberta website as ab.bet99.ca. In an October 13 interview, BET99 CEO Jared Beber told Covers that the operator was officially live in the province's regulated market; the directory confirms the listing but does not specify a launch date.
Change of regulatory status, not first availability
This listing marks a change in BET99’s provincial regulatory status rather than the first time Alberta customers could access the brand. BET99 was listed among brands still awaiting entry when Casino Reports covered the market’s opening in July, and a September market update identified BET99 as an expected October entrant. The Alberta government records the regulated market opening on July 13, 2026.
Oversight and checking the Alberta site
The Alberta iGaming Corporation oversees the registered-site directory, while Alberta Gaming, Liquor and Cannabis serves as the province's regulator. The directory is a starting point to identify the Alberta-specific website; customers and operators should check the terms on ab.bet99.ca rather than assume conditions match other provincial or international versions.
The coverage first appeared on Casino Reports Canada and reflects the province-level transition recorded in official and industry sources.
Frequently Asked Questions
When did BET99 confirm it was live in Alberta?
BET99's CEO Jared Beber said the operator was officially live in Alberta in an October 13 interview with Covers, and the Alberta iGaming Corporation directory now lists the operator's Alberta site as ab.bet99.ca.
Does the Alberta directory state BET99's launch date?
The Alberta iGaming Corporation's registered-site directory confirms BET99's current listing and shows ab.bet99.ca, but the directory does not itself give a launch date.
Who oversees and regulates Alberta's online gambling market?
The Alberta iGaming Corporation oversees the registered-site directory, while Alberta Gaming, Liquor and Cannabis serves as the regulator; the Alberta government records the market opening as 13 July 2026.
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Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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