BETER Granted Alberta AGLC Supplier Registration, Builds Presence in Canada

BETER has been approved as a Services Supplier in Alberta after obtaining registration from the Alberta Gaming, Liquor and Cannabis Commission (AGLC). This is BETER’s second Canadian regulatory clearance after Ontario and allows the company to provide its portfolio of esports and sports data products to Alberta-licensed operators. The new Alberta registration is a strategic move as BETER pursues wider North American expansion.

BLUF: BETER Secures Second Canadian Province with Alberta Approval

BETER, a supplier of esports and sports data, has added Alberta to its list of approved Canadian markets. Following its earlier Ontario regulatory registration, BETER now has two provincial authorisations, enabling it to offer live streams, real-time data, and odds to operators in both Alberta and Ontario. The AGLC registration brings BETER’s content and data products to Alberta-licensed sports and esports betting platforms, reinforcing the supplier’s push into regulated North American jurisdictions.

Alberta AGLC Services Supplier Registration: Scope and Impact

Holding Services Supplier Registration from the Alberta Gaming, Liquor and Cannabis Commission provides BETER the ability to work directly with Alberta-licensed operators. The AGLC approval covers BETER’s exclusive esports and sports offerings, including:

• ESportsBattle eLeagues
• Setka Cup table tennis series
• BSKT Cup basketball league

These products will now be available to Alberta’s regulated online gaming market, complementing BETER’s earlier Ontario entry and broadening access for operators seeking specialist esports and live sports content.

"Alberta’s regulated market provides new opportunities for operators to access our exclusive products, supported by reliable data, live streams, and odds. Success in Alberta demonstrates the continued demand for BETER’s round-the-clock content and reinforces our commitment to building a strong and sustainable presence in Canada." — Gal Ehrlich, CEO of BETER

Canadian and North American Regulatory Footprint

Alberta becomes BETER’s second foothold in Canada’s regulated market landscape. Combined with its Ontario authorisation, BETER is positioned to serve some of the country’s largest legal sports betting jurisdictions. The company noted it worked in partnership with Toronto-based law firm GME Law to secure compliance and registration in both provinces.

The North American expansion is not limited to Canada. BETER reported holding ten regulatory approvals across U.S. states, with additional applications currently progressing. This multi-jurisdictional presence underpins the supplier’s bid to serve partners as more provinces and states open to licensed betting and esports content.

"Securing our Alberta registration reflects our continued commitment to meeting the highest regulatory and compliance standards in every market we enter." — Valeriia Tarchynska, Chief Legal Officer at BETER

Regulatory Compliance, Partnerships, and Growth Strategy

BETER stressed that both Canadian provincial registrations—Ontario and Alberta—were achieved by working closely with regulators and legal advisors. Partnering with GME Law in Toronto enabled the supplier to maintain high compliance standards while navigating provincial requirements. BETER’s chief legal officer highlighted the focus on regulation, sustainable growth, and reinforcing trusted relationships with operators and stakeholders.

As BETER adds new markets, its goal is to offer operators a portfolio of exclusive esports and traditional sports products tailored to each jurisdiction’s compliance framework. The North American build-out is part of the company’s overarching roadmap to grow sustainably while meeting regional regulatory obligations, with further state-level and provincial applications in the pipeline.

What This Means for Alberta-Licensed Operators and the Canadian Market

Operators in Alberta now have access to BETER’s suite of live esports streams, verified data, and real-time odds. The company’s content, which includes unique events like the ESportsBattle eLeagues and Setka Cup, will broaden the supply for locally regulated platforms. As more Canadian provinces evaluate or open regulated markets, suppliers with multi-jurisdictional compliance records—like BETER—may have a strategic advantage.

For BETER, building on Alberta and Ontario registrations confirms its intent to be a long-term partner for regulated Canadian and U.S. operators seeking both data and 24/7 esports content. The partnership with GME Law, as referenced by the company, demonstrates the supplier’s approach to regulatory navigation in Canada.