BETER Secures Ontario Supplier Registration, Expands into Canadian Market

BETER has received Gaming-Related Supplier Registration from the Alcohol and Gaming Commission of Ontario (AGCO), granting the company permission to offer its esports and sports live streaming, data, and odds services to sportsbooks licensed in Ontario. This development marks BETER's formal entry to the Canadian regulated market and signals a major progression in its North American expansion plan.

Ontario Supplier Registration: Key Details

The approval from the AGCO allows BETER to supply its full content portfolio—including exclusive products such as ESportsBattle eLeagues, the Setka Cup table tennis series, and the BSKT Cup basketball league—to online operators within Ontario. By holding Gaming-Related Supplier Registration, BETER is now positioned alongside other regulated content providers in the province and can work directly with Ontario-licensed sportsbooks seeking a differentiated offering in esports and sports content.

Impact on BETER’s North American Expansion Strategy

Ontario is the first Canadian province to grant BETER supplier approval, but the company has made clear that its ambitions extend further. According to BETER’s leadership, Ontario serves as a launch point for broader Canadian operations, aligning with the firm’s North American growth priorities. BETER reported that it currently holds ten separate regulatory approvals across the United States, demonstrating a steadily growing presence in major regulated markets across the continent. The application process is also underway in Alberta, which BETER anticipates could become its second Canadian regulated jurisdiction.

"Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy. Our exclusive content gives operators something they cannot easily find elsewhere, and that differentiation is helping us expand into new regulated markets. Canada offers significant potential, and Ontario gives us a strong foundation from which to build a lasting presence across the country.” — Gal Ehrlich, CEO of BETER

Regulatory Compliance and Market Differentiation

BETER emphasised that its approach to new markets centres on compliance and building strong regulatory relationships. Chief Legal Officer Valeriia Tarchynska stated that the AGCO registration in Ontario demonstrates BETER’s commitment to high regulatory and compliance standards. The company highlighted that these rigorous standards are key to building long-term trust with partners and stakeholders as it targets sustainable growth across Canada.

"Securing our Ontario registration is a significant milestone and reflects BETER’s commitment to meeting the highest regulatory and compliance standards in every market we enter. As we continue expanding across Canada, our focus will remain on sustainable growth, strong regulatory relationships, and maintaining the trust of our partners and stakeholders.” — Valeriia Tarchynska, Chief Legal Officer at BETER

BETER’s Portfolio for Ontario Sportsbooks

Ontario-licensed sportsbooks now have access to several unique BETER products:

• ESportsBattle eLeagues: BETER’s exclusive series for popular esports titles
• Setka Cup: An international table tennis competition
• BSKT Cup: A basketball league offering live data and streaming

These assets can differentiate licensed operators in a regulated market like Ontario, where demand for exclusive live sports content and esports betting products is on the rise.

Outlook for BETER in Canada and Beyond

With Ontario’s approval secured, BETER is positioned to broaden its reach across Canada as provincial markets gradually expand their regulated supplier rosters. Continued regulatory engagement, pursuit of further provincial licenses—starting with Alberta—and delivery of exclusive, data-driven betting content will define BETER’s Canadian strategy in the near term.

The Ontario supplier registration also reinforces BETER’s profile in North America, where it holds ten other regulatory licenses in the United States. This cumulative regulatory track record is expected to boost BETER’s reputation among operators and platform partners throughout Canada and the U.S.

What BETER’s Ontario Registration Means for Operators

Licensed sportsbooks in Ontario now have a new choice in esports and live sports content, benefiting from BETER’s focus on exclusive products and real-time data. For regulators and other suppliers, BETER’s entry underscores the province’s evolving landscape, where compliance standards and unique content can serve as competitive advantages. The move is also likely to influence BETER’s ongoing applications in Alberta and any future expansion efforts within Canada’s regulated environment.