BetMakers Integrates Xtremepush CRM for Apollo Platform Rollout in Australia

BetMakers Technology Group has appointed Xtremepush as its official CRM partner for the Apollo platform in Australia, enabling all Apollo-enabled operators—over 40 live wagering brands—to access Xtremepush’s CRM, loyalty, and gamification features. The partnership, announced on 9 September 2026 via a joint statement from Dublin and Melbourne, marks Xtremepush’s first direct entry into the Australian market.

Apollo Platform Adds CRM and Player Engagement Tools

Apollo, BetMakers' proprietary wagering platform, serves more than 40 brands operating in Australia’s competitive betting landscape. With this agreement, BetMakers expands its service offering to partners by providing access to Xtremepush’s CRM, loyalty and gamification suite, designed to drive player engagement and maximise lifetime value.

The companies outlined that Apollo operator partners in Australia will benefit from:

• Real-time data-driven personalisation across engagement channels
• Gamification features to enhance player retention
• CRM-driven loyalty programmes built on Xtremepush's platform

These additions position Apollo to enhance the breadth and depth of engagement solutions offered to client brands, supporting retention and customer experience strategies directly on the platform.

Significance of the BetMakers–Xtremepush Partnership

The collaboration represents a strategic milestone for both firms: BetMakers strengthens the Apollo ecosystem in Australia, while Xtremepush enters the market for the first time with a locally established presence.

Tommy Kearns, Chief Executive Officer of Xtremepush, said:

"It is through partnerships with some of the most well-respected names in global sports betting and gaming, like BetMakers, that we at Xtremepush measure our progress as a category leader in igaming CRM. We look forward to working with BetMakers to ensure their premium technology solutions stay at the top of the game."

According to BetMakers, integrating Xtremepush allows existing operators on Apollo immediate access to a proven suite of CRM and engagement tools, while also supporting future platform growth as new brands onboard.

Xtremepush: Debut and Local Expansion in Australia

Xtremepush, based in Dublin, enters Australia officially through this agreement. The company recently launched the "XpertOS" operating system to augment its offering and confirmed the establishment of local operations to support its roll-out. The move aligns with its goal to serve regional markets and comply with local operational requirements.

Jake Henson, Chief Executive Officer of BetMakers Technology Group, commented:

"Integrating Xtremepush into Apollo gives our expanding list of live wagering brands on the platform access to a proven CRM, loyalty and gamification solution. Xtremepush's decision to establish a local presence in Australia also demonstrates a strong commitment to the market. We look forward to working together to deliver greater personalisation, stronger customer engagement and improved player experiences for our Australian operator partners."

This local presence is expected to accelerate the onboarding process and deliver market-specific support for Australian Apollo partners.

Australian Market Dynamics and CRM Solutions

Australia remains one of the world’s most active regulated wagering markets, with robust competition among operator brands. The demand for deeper player engagement, real-time data personalisation, and effective loyalty products is high, making the addition of Xtremepush’s technology timely for Apollo-empowered operators.

With the CRM and gamification tools now deployed for Apollo partners, BetMakers can offer clients scalable engagement technology without the need for custom third-party integrations. This initiative supports operators in enhancing their casino and sports betting propositions across the Australian market.

Looking Ahead: Implementation and Support

The rollout of Xtremepush’s solutions through Apollo is positioned to occur in close coordination with operator partners. The agreement underscores an increased focus on local market support, data-driven engagement capability, and platform extensibility for BetMakers in Australia.

Both companies anticipate the partnership will foster improved retention and acquisition outcomes for Australia-facing operator brands as competition and regulatory complexity continue to grow.