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Bragg Gaming Group to Attend G2E Las Vegas and SBC Summit Lisbon Simultaneously

Bragg Gaming Group confirms its presence at both G2E Las Vegas and SBC Summit Lisbon from 28 September to 1 October 2026, connecting with operators across Atlantic markets.

By Marcus WebbPublished Sep 7, 20263 min readUSA
Bragg Gaming Group logo between G2E Las Vegas and SBC Summit Lisbon conference venues in 2026

Key Takeaways

  • Bragg Gaming Group will simultaneously attend G2E Las Vegas and SBC Summit Lisbon from 28 September to 1 October 2026.
  • Teams in Las Vegas and Lisbon will connect with operators, partners, and industry professionals in both North American and European markets.
  • The company will showcase its latest games, platform technology, and gamification tools tailored for multi-jurisdictional operator growth.
  • This parallel event presence supports Bragg’s B2B engagement strategy across two continents.

Bragg Gaming Group will have teams on-site at both G2E Las Vegas and SBC Summit Lisbon in the same week in late September 2026. By committing to these two major industry events on both sides of the Atlantic, Bragg Gaming Group aims to engage with operators, partners, and industry professionals in the North American and European markets.

Bragg Gaming Group's Dual-Event Strategy

From 28 September to 1 October 2026, Bragg Gaming Group will divide its resources to ensure direct representation at both G2E Las Vegas and SBC Summit Lisbon. This approach allows the company to maintain a strong industry presence and foster B2B relationships across multiple jurisdictions during a key event week on the iGaming calendar.

“Two shows, one week. Our teams will be on the ground in both Las Vegas and Lisbon, ready to connect with operators, partners, and the wider industry.” — Bragg Gaming Group statement

G2E Las Vegas Details and Objectives

Bragg Gaming Group’s North American team will attend G2E at The Venetian Expo, Las Vegas, from 28 September to 1 October 2026. The company will showcase its latest suite of games, integrated gamification tools, and platform technology designed for scalable deployment by operators. G2E remains a central gathering for casino and sports betting professionals in the US and Canadian markets, making it a relevant stage for Bragg’s ambitions in these regions.

The group’s objectives at G2E Las Vegas include:

  • Demonstrating recent platform enhancements
  • Highlighting game titles tailored for regulated North American markets
  • Meeting with current and potential operator clients
  • Building visibility among payment providers and technology partners

SBC Summit Lisbon: European Engagement

The separate Bragg Gaming Group team will be stationed at the SBC Summit Lisbon, hosted at the Feira Internacional de Lisboa and the MEO Arena from 29 September to 1 October 2026. This presence targets European operators and affiliates, aligning Bragg’s offering with the region’s regulatory frameworks and market specifics. Lisbon is a focal point for discussions on European regulation, technology, and multi-jurisdictional operations.

Key areas of focus for Bragg Gaming Group in Lisbon include:

  • Presenting content developed for European player preferences
  • Engaging with platform vendors, suppliers, and affiliates
  • Tracking regulatory developments impacting transnational operations
  • Networking with European payment solution providers to enhance integration capabilities

Showcasing Products and Platform Capabilities

Across both events, Bragg Gaming Group will promote its portfolio of online casino games, proprietary gamification mechanics, and its managed services platform. Emphasis will be placed on scalable performance and robust tools to support operator growth in diverse jurisdictions. The company positions these platform capabilities as suitable for operators aiming to achieve multi-market compliance, player engagement, and commercial expansion. Demonstrations and meetings can be arranged directly with Bragg representatives at each event venue.

Importance of Industry Events for B2B Strategy

A parallel presence at G2E Las Vegas and SBC Summit Lisbon reflects Bragg Gaming Group’s intent to remain agile and reactive to international b2b opportunities. By connecting with a variety of stakeholders during one of the year’s busiest trade event periods, the company can nurture operator partnerships, build its brand among news makers, and gather market intelligence to inform future product development. Direct meetings enable tailored conversations regarding specific regulatory requirements and operator objectives in both established and emerging markets.

G2E Las Vegas and SBC Summit Lisbon are expected to draw key industry participants, providing Bragg Gaming Group with a broad spectrum of engagement points within the global iGaming sector.

Frequently Asked Questions

When and where will Bragg Gaming Group participate in upcoming industry events?

Bragg Gaming Group will attend both G2E Las Vegas at The Venetian Expo from 28 September to 1 October 2026, and SBC Summit Lisbon at the Feira Internacional de Lisboa and MEO Arena from 29 September to 1 October 2026.

What are Bragg Gaming Group’s main objectives at G2E Las Vegas?

At G2E Las Vegas, Bragg aims to demonstrate its platform enhancements and new game titles tailored to North American markets, while meeting with current and potential operators and partners.

How will Bragg Gaming Group engage with European markets at SBC Summit Lisbon?

In Lisbon, Bragg’s team will focus on showcasing content for European operators, networking with platform vendors, and discussing regulatory trends relevant to transnational gaming operations.

What products will Bragg Gaming Group highlight at the two events?

Bragg will present its online casino games, proprietary gamification technology, and managed services platform, emphasizing scalability and compliance for operators in multiple jurisdictions.

Source: Bragg Gaming

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About the author

Marcus Webb

Marcus Webb

Industry Deals Correspondent

Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.

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