Decimal Data wins exclusive Cricket Australia betting-data deal through 2031

Decimal Data has signed an exclusive partnership with Cricket Australia to serve as the governing body's official betting data partner through to 2031. The agreement covers major properties including the Big Bash League and international men's and women's home matches, and was announced this week.

Decimal Data cricket deal details and scope

The contract makes Decimal Data the sole provider of official betting data to Cricket Australia until 2031. The arrangement explicitly includes the Big Bash League and both men's and women's international home fixtures played by Australia.

Andrew Ashenden, Decimal Data chief executive officer, described the deal as:

“a momentous day for Decimal Data and a reward for our team’s dedication to helping our global customers build cricket’s best experiences,”

and said Cricket Australia is a “truly prestigious addition to our official cricket betting rights service.”

The deal gives Decimal Data exclusive rights to supply betting feeds, event schedules, and the official datasets that bookmakers and trading teams rely on for pricing and in-play markets. Operators, trading teams and data consumers will turn to Decimal Data for the canonical source of match-state information for the covered events.

What the partnership means for the sports betting market

Licensed operators will be able to integrate Decimal Data's feeds for pricing and in-play products across pre-match and live markets. The deal is likely to affect liquidity and product packaging for domestic and international operators that offer Australian cricket markets.

The Big Bash League in particular is a high-turnover domestic T20 competition, and having official data feeds centralised with a single supplier reduces ambiguity for exchanges and trading operations. Bookmakers that require official feeds for integrity and reconciliation will now route to Decimal Data for fixtures in scope. See more on how rights affect market structure in our sports coverage.

Other B2B moves this week in brief

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Continent 8 opened a data centre in Johannesburg, marking the supplier's first African deployment and a live-from-Q4-2026 service. Mike Small, Continent 8 chief executive officer, said expanding into Africa is a significant milestone and that South Africa is an important regulated betting market; the Johannesburg presence brings the Continent 8 platform closer to customers in the region.

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Commercial and integrity implications of the Decimal Data cricket deal

Official data rights centralise the source of truth for match events and reduce disputes over timing and event definitions that can arise when multiple unofficial feeds are used. For operators that prioritise regulated-market compliance and trading certainty, relying on an exclusive official feed simplifies reconciliations and integrity reporting.

Licensing teams and trading desks will need to evaluate feed delivery methods, latency SLAs, and failover arrangements. Integrating an official partner also requires contract and technical checks against operator-side risk controls, pricing engines and in-play event handlers.

Practical next steps for operators and suppliers

Operators planning to offer Australian cricket markets should engage with Decimal Data to confirm connectivity, feed formats and the commercial terms that will apply to official event data. Platform vendors and integrators will need to map how feeds enter reconciliation layers and trading books.

Vendors that supply odds compilation, risk tools and trading consoles should test Decimal Data streams in staging ahead of production use and verify timestamps and event codes against internal rules. Rights-driven feed changes typically follow an implementation window; operators should account for testing time before relying on the official feed for live markets.

Where this sits in the B2B rights landscape

Bespoke rights agreements are increasingly common as sports bodies monetise official betting datasets. Exclusive supplier arrangements create clearer pathways for regulated operators to source trustworthy data, but they also concentrate commercial leverage with single vendors. The Decimal Data–Cricket Australia deal is consistent with that pattern: an exclusive multi-year arrangement focused on marquee domestic and international fixtures.

For readers tracking supplier moves, this week’s announcements — from a new MGA licence for Just Slots to Continent 8’s Johannesburg launch and ThrillTech’s ThrillArena — show providers continuing to invest across rights, infrastructure and engagement products. Platform and trading teams should factor the Decimal Data agreement into their 2027 planning cycles.