Eva Slámová appointed Chief People and Culture Officer at Allwyn Česko
She joins Allwyn Česko to strengthen international HR links and technology-led people processes.
Key Takeaways
- Eva Slámová was appointed Chief People and Culture Officer at Allwyn Česko on 21 October 2026.
- She has more than 15 years of HR experience across consulting, telecommunications, media and banking.
- Her priorities include closer connectivity with Allwyn Group teams, technology-led HR and broader cross-country career paths.
- Slámová succeeds Kateřina Lukášová, who is now People Director at the KKCG group.
Eva Slámová has been appointed Chief People and Culture Officer at Allwyn Česko, the company announced on 21 October 2026. She brings more than 15 years of human resources experience and will prioritise closer connectivity with Allwyn Group’s international teams, cross-border career paths and the use of technology in HR processes.
Profile and remit
Slámová's background spans consulting, telecommunications, media and banking, where she led HR teams and large-scale transformation projects at both local and regional levels. The role at Allwyn Česko will see her work on developing career opportunities across countries and positioning HR as a strategic partner to company management.
"Allwyn is a successful international group that many people associate primarily with lotteries and entertainment. But behind our products are cutting-edge technologies, data and a number of specialised teams," said Eva Slámová, Chief People and Culture Officer at Allwyn Czech Republic.
She told colleagues she wants HR to make full use of the advantages of being part of an international group while retaining a practical focus on whether changes genuinely help people.
Technology, data and employer branding
Technology and digitalisation are explicit priorities. Slámová wants group solutions to reduce administration and free capacity for higher-value people work, and she intends to rely more on data and market experience when making decisions. She also included employer branding in her agenda, aiming to broaden the market perception of Allwyn beyond lotteries and entertainment into a dynamic technology employer and to show candidates the range of roles and progression available across the group. The company statement said sharing experience, joint solutions and wider professional development will be important.
Allwyn Česko will operationalise those aims through cross-team collaboration, according to the appointment release. Slámová signalled practical measures to eliminate unnecessary administration and to create more space for strategic HR activity.
Succession
Slámová succeeds Kateřina Lukášová, who moved to work as People Director in the KKCG group.
"When deciding on a new job today, I think the possibilities the company offers for the future also play a big role," Slámová added.
Slámová will also work on integrating digital HR tools and leveraging group knowledge to support career mobility across Allwyn’s jurisdictions. The appointment was published on 21 October 2026.
Frequently Asked Questions
When did Eva Slámová join Allwyn Česko?
Eva Slámová's appointment as Chief People and Culture Officer was announced on 21 October 2026. The company published the appointment release on that date.
What experience does Eva Slámová bring to the role?
She brings more than 15 years of human resources experience. Her background covers consulting, telecommunications, media and banking, and she has led HR teams and large-scale local and regional transformation projects.
What will Slámová focus on at Allwyn Česko?
Her focus areas include connecting the Czech business with the group's international teams, developing career opportunities across countries, and using technology and data in HR processes. She also listed employer branding and reducing administrative work to free time for higher-value HR activities.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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