EvenBet Gaming Rebrands as Evenbeter, Citing Nordic B2B Licences and Expansion

EvenBet Gaming has rebranded as Evenbeter, the company announced, in a move that underscores broader expansion beyond its original poker focus and signals increased activity in the Nordic B2B market, including new supplier licences in Sweden and Denmark.

Evenbeter: Rebranding to Reflect Broader B2B Ambitions

The company stated that the switch to the Evenbeter name represents a natural evolution of the business rather than a simple rebranding exercise. EvenBet Gaming, now Evenbeter, has developed beyond its core heritage as a poker technology provider to operate over 200 projects across 41 countries. Its platforms collectively serve a player base exceeding 48 million globally.

Chief Executive Officer Dmitry Starostenkov described the rebranding as emblematic of both technological and organizational transformation. He explained:

“The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention... [It] reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry.”

Nordic Market Push: Five-Year B2B Supplier Licences

Evenbeter highlighted the strategic importance of securing B2B licences from the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). These five-year supplier accreditations allow the company to offer its suite of platforms and services directly to regulated operators in both Sweden and Denmark. The firm positions these licences as a gateway for Nordic-facing operators to access its poker, casino platform, and aggregator solutions.

Regulatory approvals in the Nordic markets required a demonstration of technical compliance and integrity, reflecting a broader push by Evenbeter to align its operations with regulated gaming frameworks.

Product Portfolio: From Poker to Turnkey Casino and Aggregation

Originally recognised for its online poker solutions, Evenbeter now supports product verticals across:

• Poker networks and dedicated rooms
• A turnkey casino platform, allowing operators to offer a full casino experience
• A games aggregator, integrating third-party content

The company underscored that poker remains a core focus, but new platform developments have expanded its ability to service a wider range of B2B partners. The product diversification, according to management, is supported by investments in technology and international talent.

The firm also outlined investment in its customer-facing structure, including a newly established Customer Success function designed to improve operator onboarding and support.

International Footprint: Player Base and Project Scale

As of August 2026, Evenbeter states that it supports over 200 projects in 41 countries. Its platforms collectively engage over 48 million players, indicating significant reach for a B2B supplier with origins in a niche vertical.

Starostenkov called attention to how the business has become international, noting an expanded industry presence and operational scale beyond its earlier profile.

Looking Ahead: Commitment to Reliability and Capability

Evenbeter positions this rebrand as the latest step in an ongoing transformation, not a one-time relaunch. Leadership emphasises that while the company’s name and portfolio have evolved, the core priorities of reliability and customer commitment remain unchanged. The new identity, they say, supports Evenbeter’s ambition to offer a more complete B2B solution across regulated casino and poker markets, particularly as regulatory complexity grows in Europe.

“The expertise, reliability and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter.” — Dmitry Starostenkov, CEO