Evenbeter Gaming Completes Rebrand and Accelerates Expansion After Growing to 260 Employees

Evenbeter Gaming completed its official rebrand in August and announced a structural change in its product model, as explained by CEO Dmitry Starostenkov. The company, headquartered in Malta, experienced a growth phase that led to tripling its workforce to over 260 professionals across 20 countries, and the rebranding aims to reflect that operational evolution.

Rebrand in August: More than a name

The transformation began with the change from Evenbet to Evenbeter Gaming last August. Starostenkov denied that the move was merely aesthetic: “We didn't just change the name and logo. The idea behind the rebrand is to transform how we develop products,” he said in an interview with GamblingTV.com. The addition of the syllable “er” in "Evenbeter" aims to communicate a focus on continuous improvement: “Whatever we do for the industry, we are doing it better."

How it affects the portfolio: poker remains core and casino arrives

Poker continues to be the company's core offering, but management has strengthened its commitment to online casino as a complementary product, not as a dilution of focus. Starostenkov described the expansion into casino as part of a multi-vertical strategy aimed at serving operators looking for an integrated offering.

The highlighted product for this strategy is OneClick Poker, designed to embed poker content directly into casino lobbies, eliminating the friction associated with traditional poker interfaces which the CEO described as “complicated.” OneClick Poker acts as a gateway for casino players into poker experiences without requiring them to move to a separate environment.

Geographical expansion and regulated licenses

The company confirmed the acquisition of new supply licenses in Denmark and Sweden, and is driving an entry into regulated states in the United States. Evenbeter Gaming maintains its operational base in Malta, from where it coordinates the commercial and technical rollout into those markets.

The licenses in Denmark and Sweden represent tactical steps to reinforce presence in European jurisdictions with clear regulatory frameworks, while the approach to regulated states in the U.S. aims to position the firm in front of operators requiring suppliers with local credentials.

Workforce growth and sector challenges

Before and during the rebrand, the company experienced rapid growth that brought its workforce to over 260 professionals spread across 20 countries. This increase in personnel accompanies the expansion of the portfolio and the need for local support in new jurisdictions.

Starostenkov admitted that the year has been challenging for the sector: he cited rising costs and regulatory complexity as difficulties that have marked 2026 for suppliers and operators. Nevertheless, he emphasized the intent to turn Evenbeter Gaming into a partner that supports operators at all stages of their growth.

“We want to be the go-to partner for operators at every stage of growth,” said Dmitry Starostenkov, defining the company’s future ambition.

Implications for operators and suppliers

Operators looking to integrate poker into their casino lobbies will see in OneClick Poker a technical option to reduce friction and keep players within the same product experience. The combination of a legacy in poker with new casino capabilities and the acquisition of licenses in Denmark, Sweden, and regulated U.S. states positions Evenbeter Gaming as a multi-vertical supplier.

For suppliers and technical platforms, likely demand will centre on solutions that allow the seamless integration of native poker content within casino lobbies and on compliance services for regulated markets. These needs align Evenbeter Gaming with operators prioritising local compliance and integrated user experiences.

What’s next: ambition and priorities

The company’s management has outlined two priorities: to continue expanding the casino and multi-vertical offerings while safeguarding its poker legacy; and to consolidate access to regulated markets through licenses and business agreements. Starostenkov reiterated the ambition to be the “go-to partner” for operators, a phrase he uses to describe a clear and replicable business objective across different markets.

The complete interview with Dmitry Starostenkov is available on GamblingTV.com and details the technical elements of OneClick Poker and the product roadmap Evenbeter Gaming aims to follow in the coming quarters.

Operational summary

• Rebrand from Evenbet to Evenbeter Gaming executed in August.

• Workforce tripled to over 260 employees across 20 countries.

• Poker remains the core; strategic launch towards online casino.

• OneClick Poker product to integrate poker into casino lobbies.

• New supply licenses in Denmark and Sweden; expansion to regulated states in the United States.

• CEO Dmitry Starostenkov defines the ambition to become the go-to partner for operators.