Evenbeter Launches Operator-Centric Growth Paths Model at SBC Summit Lisbon

Evenbeter, previously known as EvenBet Gaming, will introduce its new "operator growth paths" model at SBC Summit Lisbon between 29 September and 1 October. This transition marks a move away from traditional product-led sales, focusing instead on mapping bespoke expansion roadmaps with operators at the centre of every commercial engagement.

Operator Growth Paths: From Product Sales to Roadmap Partnership

The shift to operator growth paths means Evenbeter will no longer lead with specific products. Instead, the company has developed a framework that begins by evaluating an operator’s current business status, technology capabilities, and market position. Using this information, Evenbeter aims to advise on integration steps, whether that means augmenting existing verticals or planning a more fundamental platform rollout.

The approach is designed to:

• Assess an operator’s business model, audience, and technology infrastructure
• Understand current market footprint and ambitions for expansion
• Outline a staged technology roadmap aligned with operational and commercial goals

This model prioritises the operator’s needs over any preset solution, with Evenbeter promising to meet partners at their current level of readiness—whether that means a "light-touch" integration or the setup of a completely independent poker platform.

Personalised Consultations and Live Demos at SBC Summit Lisbon

At SBC Summit Lisbon, Evenbeter will be located at stand B233, where it will run live demonstrations and offer personalised roadmap consultations to prospective operator partners. The aim is to move commercial negotiations away from simple product selection to a collaborative session focused on long-term scalability and fit.

Dmitry Starostenkov, CEO at Evenbeter, explained the rationale behind the new approach:

"We start with the operator, not the product: start with what you need, and grow into what’s next. That is the core promise we are bringing to SBC Summit this year."

He went on to stress that starting with the operator’s actual situation, rather than offering predefined packages, will better address the realities of new market entry and ongoing expansion.

Lowering Barriers to Poker: Integration Points and Supporting Services

Evenbeter’s new model is positioned specifically to lower the complexity of entering the poker space, which the company says is often hindered by the need for specialist expertise, established liquidity, and robust operational processes. The roadmap model provides a spectrum of tailored entry points:

• One-Click Poker Games integrations for established casino or sportsbook operators wishing to add poker with minimal disruption
• Standalone poker platforms for startups focused primarily on poker
• Turnkey casino infrastructure for new iGaming entrepreneurs entering multiple verticals

Each initial deployment is mapped within a broader technology plan which can include launching a dedicated poker room, joining an existing shared poker liquidity network, or building an operator’s own proprietary network. Casino solutions are also included as routes to help operators diversify or scale in parallel verticals.

Poker Focus Remains Central Within Expanded Casino Portfolio

Poker continues to be at the heart of Evenbeter’s broader offering, with the company reaffirming its specialisation in this segment while positioning its expanded casino product suite as alternative growth paths for partners. The new approach lets operators select their optimal point of entry:

• Add poker to a casino or sportsbook product suite through a quick integration
• Establish a standalone poker operation for a more focused audience
• Build a hybrid model leveraging both poker and casino verticals for diversified revenue streams

The intentional flexibility and roadmap-driven process are designed to address varying levels of market maturity and technical readiness among operators targeting regulated and emerging markets.

Evenbeter at SBC Summit Lisbon: Implications for B2B Partnerships

Evenbeter’s commercial repositioning at the SBC Summit Lisbon will allow it to engage operator partners at an earlier stage of their strategic planning. By moving the commercial pitch away from static menus of platform products to a consultative, growth-centric model, the supplier expects to lower engagement frictions and build longer-term B2B relationships.

As regulatory environments and technology expectations continue to evolve across global iGaming markets, Evenbeter’s operator-led framework may offer B2B partners more tailored and agile paths to market. The company will use live demos and roadmap sessions to bring these options into clear focus for summit attendees.