Ex-Gambling Commission Director Tim Miller Sets Up GamReg Consulting

Former Gambling Commission executive director Tim Miller has founded GamReg Consulting, a new international advisory firm focused on assisting governments and regulators in gambling policy reform. Miller, who stepped down from the British gambling regulator in September after nearly a decade, positioned the firm to help stakeholders navigate the rapid changes affecting the global gambling sector.

GamReg Consulting's Mission and International Reach

GamReg Consulting aims to bridge regulatory and industry practice, supporting clients as they address evolving market risks. Miller stated that the advisory will target the "development of more resilient gambling frameworks, tackle illegal markets and apply lessons from other jurisdictions." The consultancy is already engaged with partners in North America and is preparing to work with additional international clients beginning in 2027.

Launching at G2E in Las Vegas, Nevada, in late September, GamReg Consulting is designed to provide regulators and governments with practical solutions for challenges such as the black market and consumer protection. The firm's advisory services will cover:

• Alignment of regulation, industry practice, and technology solutions
• Strengthening licensed market incentives for consumers
• Combatting advertising from illegal operators
• Building evidence-led and outcomes-focused regulatory frameworks

"Regulators everywhere are dealing with fast-moving markets alongside heightened expectations. They need practical, credible approaches that keep players safe while supporting a compelling consumer offer," Miller said in a statement.

Focus on Black Market Risks and Regulatory Complexity

Miller has been vocal throughout his regulatory career about the threats posed by illegal operators and the role of major platforms, such as Google and Meta, in enabling black market advertising. He has argued consistently for policies and technologies that encourage consumers to stay within licensed environments.

A core strand of GamReg Consulting's offering will involve strategies to counteract the risks of illicit gambling, moving away from "simplistic, blunt approaches like ever-increasing tax hikes or blanket prohibitions." Instead, the approach will be "evidence-led, outcomes-focused and technology-driven," intended to protect consumers and ensure regulatory confidence.

“GamReg Consulting helps clients turn that ambition into regulation that protects consumers, commands industry confidence and works in the real world,” Miller added.

Leadership Background and Sector Influence

Miller originally joined the Gambling Commission in 2016 as executive director of policy and research, after serving as head of policy for the local government ombudsman in England. Over nearly a decade, he played a central role in implementing recommendations from the Gambling Act 2005 review and was a prominent figure in public debates around financial risk assessments and regulatory intervention in the UK market.

His departure from the Gambling Commission, announced in June, was followed by a string of leadership changes within the organisation. Former CEO Andrew Rhodes recently joined Hawkbridge, a consulting venture established by lawyers from Harris Hagan, with former Push Gaming COO Andy Bently on board as well. The Gambling Commission is actively searching for a permanent successor to Rhodes, while the government has named Ruth Evans as the new chair. Sarah Fox, from the Department of Culture, Media and Sport, has been seconded to support the regulator during this transition period.

GamReg Consulting Launches Into a Crowded Advisory Market

GamReg Consulting enters a sector where demand for regulatory expertise is growing as jurisdictions worldwide modernise their gambling laws. Miller’s experience shaping policy and critiquing both technology platforms and existing enforcement regimes positions the firm as an international player from the outset.

With its first public push at G2E Las Vegas, GamReg Consulting will offer:

• Advice to governments on emerging regulatory best practices
• Cross-jurisdictional lessons learned from global markets
• Support for licensed operators and platforms navigating complex regulatory obligations

For stakeholders monitoring UK regulatory developments, the formation of GamReg Consulting coincides with increased scrutiny of black market threats and greater expectations for evidence-driven policy. Miller’s exit and the government’s ongoing recruitment of regulatory leadership highlight a period of significant change for the sector.

Navigating Policy With Evidence and Technology

Miller’s stated priority is to help regulators avoid reactionary policy measures and instead base regulation on tangible outcomes and technological capability. This approach, he argues, will define “tomorrow’s best in class regulation.”

For B2B readers, consulting expertise targeting regulatory, market-entry, and compliance issues remains critical in jurisdictions experiencing legislative overhaul. GamReg Consulting’s launch and Miller’s reputation for direct, evidence-led advice will make it one to watch as international policy debates accelerate.