Fanatics Betting and Gaming Debuts Unified App for Sports, Casino, and Markets

Fanatics Betting and Gaming (FBG) has formally released Fanatics Sports & Casino, an integrated application that collects its sportsbook, casino, and prediction markets products into a single platform. The new app is positioned for immediate use by customers in 23 states plus Washington, D.C., offering a consolidated experience across sports betting, casino play, and event contract markets.

Fanatics Betting and Gaming App: Rollout and Product Coverage

The Fanatics Sports & Casino app now serves as the umbrella for FBG's core consumer betting and gaming products. Sports betting via Fanatics Sportsbook becomes available in 23 regulated states as well as Washington, D.C. The company’s online casino product, Fanatics Casino, currently operates in New Jersey, Pennsylvania, Michigan, and West Virginia. The events markets offering, branded as Fanatics Markets, is now accessible in 22 US jurisdictions and four additional territories.

All user accounts have been migrated to the new platform, including existing balances, FanCash rewards, and participation in the Fanatics ONE loyalty program. FanCash, the group’s internal rewards currency, is directly redeemable for merchandise, tickets, and collectibles through the Fanatics retail ecosystem.

States and Jurisdictions Receiving Access

With the debut, FBG extends sportsbook coverage 'coast to coast' in states such as California, Florida, New York, and Texas. This broadens its national footprint, enabling cross-product play from a single app in key US markets. Fanatics Casino, limited to states that permit online casino gaming, continues to operate in the four named jurisdictions. Fanatics Markets, focused on sports event contracts and prediction markets, is now compliant and available in more than 20 state and territorial locations.

Fanatics Markets: Regulatory Developments

August saw Fanatics Betting and Gaming acquire both Water Street Labs, a Commodity Futures Trading Commission (CFTC)-registered designated contract market, and derivatives clearing organization CX Clearinghouse. These acquisitions enable the operation of Fanatics Markets within legal derivatives frameworks. Regulatory scrutiny remains, with New Jersey Attorney General Jennifer Davenport petitioning the Supreme Court for guidance on the legality of prediction markets offering sports event contracts nationally. The petition arrives after the Ninth Circuit Court of Appeals backed Nevada’s stance that the Commodity Exchange Act does not override state authority on sports event contract regulation.

Fanatics ONE, Loyalty, and FanCash Features

The app migrates core account features from previous platforms. All player data, balances, and FanCash balances are preserved. FanCash continues to function as the reward mechanism, earned through bets, trades, and plays within the app, and can be redeemed for a range of Fanatics merchandise and experiences. The Fanatics ONE loyalty program is unified within the app, creating a single-point rewards ecosystem for all users.

"Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games," said Matt King, CEO of FBG. He added, "Because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem."

Competitive Context: DraftKings, FanDuel, and Industry Partnerships

Fanatics Betting and Gaming’s rollout comes six months after DraftKings announced its own consolidated 'Super App,' combining sportsbook, casino, prediction markets, lottery, and daily fantasy sports. The move underscores a competitive trend among major US operators to simplify consumer experience by merging product lines. At the close of August, the National Football League renewed its multi-year betting partnerships with both DraftKings and FanDuel. Fanatics Betting and Gaming was newly appointed as an official NFL betting partner for the 2026 season beginning 10 September.

Ongoing Regulatory and Market Implications

The expansion of Fanatics Betting and Gaming’s digital footprint and the consolidation of gaming products in one app increase complexity for regulation, especially concerning prediction markets. The case before the Supreme Court and CFTC oversight could reshape operational parameters for similar offerings across US states. Operators entering or expanding in the US market should continue tracking both legal and contractual developments.

For B2B solution providers, the integration of sportsbook, casino, and prediction markets by market leaders signals demand for unified player account management, cross-product loyalty frameworks, and scalable compliance solutions—opportunities discussed further in b2b and news analyses.