Gamblers Connect Rolls Out Proof of Play Verification for Operator Reviews

Gamblers Connect, an independent B2B iGaming media platform, has unveiled Proof of Play—a verification feature now used to document live transaction experiences while testing gaming operators. This method captures the newsroom’s full journey depositing, playing, and withdrawing with real money, and publishes the transactional details directly on each operator review page. The company states that Proof of Play aims to increase transparency, especially around identity verification requirements for withdrawals, which are often less explicit than deposit instructions.

Proof of Play: Documenting Real-Money Testing

Proof of Play records and publicly displays the results of tests carried out by Gamblers Connect staff on each gaming operator under review. For every completed test, six fields are captured:

• Deposit method
• Deposit speed
• KYC trigger
• Withdrawal speed
• Withdrawal fee
• Transaction reference

Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said the goal is to bridge the information gap often found during withdrawals.

"Operators are often clear about how to deposit, but less so about what is required to withdraw. Proof of Play addresses that gap by documenting the process our newsroom experiences, including when identity verification is required,” said Dimitrijevic.

How Proof of Play Enhances Operator Reviews

According to Gamblers Connect, Proof of Play is now live with the first test on the Roobet operator review. The company is actively retesting existing operator pages where feasible and integrating the system into all future reviews. Pages pending a completed Proof of Play test will display a notice, linking to the operator’s Proof of Play Policy for reference.

Where the newsroom uses a blockchain-settled payment method, the transaction includes a public link to a blockchain explorer. This allows readers to independently verify the transaction details, further supporting transparency and trust in the review process. Each Proof of Play record is explicitly non-promotional: there are no affiliate links, bonus promotions, or player referrals attached. The results reflect the facts of a specific transaction performed at a specific time by the newsroom, not a general endorsement of the operator.

KYC and Withdrawal Requirements: Focused Transparency

Proof of Play highlights when Know Your Customer (KYC) checks are triggered during the transaction flow. In the initial live example with Roobet, depositing required only basic personal information, but withdrawal triggered a mandatory government-issued ID check. Gamblers Connect emphasizes that such findings are factual records of their testing, not value judgments or recommendations about the operators themselves.

The approach addresses inconsistencies that players may face: operators tend to spell out deposit steps, but requirements for withdrawal—especially documentation and timing—are frequently ambiguous or omitted. By publishing direct details from their own experience, Gamblers Connect provides more actionable information for stakeholders evaluating operator compliance and customer journey smoothness.

Implications for B2B Stakeholders and Industry Practices

For regulators, affiliates, and platform suppliers, the Proof of Play initiative offers a tool to benchmark operator transparency on core processes, particularly around KYC and payments. This system allows for direct comparison across brands and reveals gaps or delays in the player verification and withdrawal cycle.

Gamblers Connect’s design decision to exclude affiliate and promotional content is notable; it positions Proof of Play as a fact-finding mechanism rather than a marketing channel. Each record exists solely as a time-stamped data point reflecting the newsroom’s experience.

The Ongoing Rollout and Policy Disclosure

Proof of Play is now being rolled out to all relevant operator pages reviewed by Gamblers Connect. New operator pages will not display the full verification details until the newsroom has executed and logged a completed test; until then, visitors will see a pending status, with a link to the Proof of Play Policy outlining the process and standards.

“Our first test with Roobet found that basic personal details were sufficient to deposit, while government-issued ID was required to withdraw. This is a factual record of one test, not an endorsement or criticism of the operator. Our aim is to give readers transparent findings they can independently verify.” — Luka Dimitrijevic, Gamblers Connect

The transparency protocol aims to support informed decision-making, both for industry professionals assessing platform reliability and for operators themselves evaluating their own player onboarding flow. The direct documentation of deposit and withdrawal mechanics addresses long-standing concerns in the casino and payments segments about hidden friction and unclear requirements.