Gaming1 acquires 100% of Pac-Man NV, taking control of Carousel in Belgium

Gaming1 acquired 100% of the shares of Pac-Man NV, the company behind Carousel, in a transaction closed on September 22, 2026, aimed at reinforcing its digital activities in the regulated Belgian market. The purchase grants Gaming1 the license and digital portfolio of Pac-Man NV and marks the elevation of a business relationship that began in 2012.

Gaming1 acquires Pac-Man NV: transaction details

Gaming1 completed the acquisition of all stakes in Pac-Man NV on September 22, 2026. Pac-Man NV is the company that owns the brand and platform Carousel; with the transaction, Pac-Man NV is now under the complete control of Gaming1. The Liège group (Liège group) and Gaming1 had collaborated since 2012, and the purchase constitutes the transformation of that collaboration into full ownership.

The official communication from the buyer emphasizes that the operation will allow Gaming1 to leverage the license and digital portfolio that Pac-Man NV holds in Belgium. The integration of Pac-Man NV's operations begins immediately, according to the internal announcement from the group.

Operational integration and workforce: no employee transfer

Gaming1 announced that there will be no employee transfer as part of this transaction. The two companies will work together to ensure a "smooth and efficient" integration, but the agreement does not include the automatic transfer of Pac-Man NV's workforce to the acquiring group.

This operational point was highlighted as a central feature of the purchase: the absorption of assets and licenses takes place without a direct assumption of employment contracts by Gaming1. The involved technical and commercial areas will collaborate during the transition to maintain continuity in Carousel's offerings.

Strategic criteria: why Gaming1 purchased Pac-Man NV

Gaming1 explains the operation by the opportunity to reinforce its digital presence in Belgium and by the value of the license held by Pac-Man NV. The company aims to consolidate capabilities and expand its offerings on the regulated local platform.

"We believe that this acquisition will strengthen our digital presence in Belgium and enhance the engaging gaming entertainment experience we offer to our players," said Sylvain Boniver, Chief Operating Officer of Gaming1.

Boniver added that the purchase also supports the group’s ambition to provide a secure, responsible, and differentiated offering in the regulated Belgian market.

Relevance for the regulated Belgian market and the digital portfolio

The operation highlights the importance that Gaming1 attributes to the regulated Belgian market. By incorporating the license and digital portfolio of Pac-Man NV, the group seeks a more consolidated position within the local regulatory framework. The acquisition presents itself as a natural step after over a decade of collaboration between the two companies.

For operators and technology providers, the transaction suggests opportunities for technical and commercial integration with a platform already operating in the territory. The absorption of the Carousel brand and its platform will involve product alignment, compliance, and user experience work.

Commercial impact and next steps

In the short term, Gaming1 has indicated that the operational integration starts immediately and that the involved teams are coordinating the process. No rebranding or specific migration schedules have been announced. The company reaffirmed its intention to maintain and enhance the value proposition of Carousel under its ownership.

For suppliers and customers, the focus will be on how the digital portfolios integrate and what regulatory or technical adjustments will be necessary to consolidate the offering. Gaming1 has not communicated financial conditions, payment structures, or further details on the technical execution of the asset transfer.

Context of the relationship between the two companies

The collaboration between Gaming1 and Pac-Man NV dates back to 2012; for fourteen years they have operated in cooperation within the same market. The evolution from operational partner to owner reflects a strategy of local consolidation by Gaming1 and the willingness to directly control the Carousel platform in Belgium.

The acquisition of full control of Pac-Man NV now positions Gaming1 to directly manage the license and digital portfolio that support Carousel, with the declared intention of maintaining a focus on the security and responsibility required by the Belgian regulatory framework.

What industry players should watch for

Operators, suppliers, and regulators should monitor:

• the continuity of service of Carousel during the integration;

• any changes in the management of the license and regulatory obligations in Belgium (/regulation);

• technical or commercial integration opportunities with the consolidated digital portfolio at Gaming1 (/b2b) and the potential repercussions on casino-related products linked to the Carousel platform (/casino).

The operation does not expand on financial details or public contractual conditions, so the next relevant information will be the integration schedule and decisions regarding the platform and the end-user offering.