Greentube Extends South African Market Access via Aardvark Technologies Deal

Greentube has signed a partnership with Aardvark Technologies to distribute its full gaming content across more than 20 operator brands in South Africa. The agreement enables Greentube, with the backing of NOVOMATIC Africa and its established presence via major operator integrations, to accelerate its expansion in the market and position itself for future growth across Africa.

Greentube’s Strategic Partnership with Aardvark Technologies

The new partnership between Greentube and Aardvark Technologies is set to expand Greentube’s reach within South Africa significantly. This collaboration provides Greentube with immediate access to a network of over 20 operator brands in the country. Among the local brands set to benefit from Greentube’s content are Betfred, EasyBet, BetXchange, Bettabets, and TopBet.

Greentube first entered the South African market in 2025 and has since made continued progress, buoyed by NOVOMATIC Africa’s regional support and following a recent alliance with World Sports Betting. The distribution agreement with Aardvark Technologies builds on these foundations. Razvan Glodea, Sales and Key Account Manager at Greentube, described the new deal as a major milestone, stating:

“It represents a major milestone in our regional expansion strategy, giving us access to more than 20 operators in South Africa alone and opening doors to further growth across the continent.”

Impact on Local Operators and Aggregation

Aardvark Technologies has established itself as a key aggregator and technology provider for betting and gaming operations across Africa, with a particular focus on South Africa. Their aggregation offering allows local operators to integrate a broad range of content and services, simplifying deployment for both emerging and established brands.

With Greentube’s extensive content catalogue added to the platform, Aardvark’s partners now have ready access to titles familiar to the region’s players, especially those who recognise the portfolio from land-based gaming venues. This increased variety can support player acquisition and retention strategies for operator brands.

Market Growth: Greentube’s Strategy in South Africa and Africa

Since its South African market entry in 2025, Greentube has sought to entrench its presence through a combination of direct operator deals, support from industry partners, and expansion into new segments. The company’s recent collaboration with World Sports Betting served as a stepping stone to this broader rollout.

The new integration with Aardvark Technologies is anticipated to provide Greentube with a strong growth platform not only within South Africa but across additional regulated African jurisdictions. As demand rises for diverse online and omni-channel content, especially from players already familiar with Greentube’s land-based titles, the company expects to attract new demographics.

Aardvark Technologies: Aggregation and Growth in the African Betting Sector

Operating with more than a decade of experience in Africa, Aardvark Technologies has built long-term partnerships with operator brands and continues to broaden its technology and content offering. By adding Greentube’s content to its aggregation platform, Aardvark strengthens its value proposition to existing partners, while opening up additional commercial opportunities.

Arijus Denisovas, Commercial Director at Aardvark Technologies, outlined the intent behind the deal:

“Adding Greentube to the Aardvark platform is another step in expanding our portfolio and giving our partners access to one of the industry’s most respected game providers.”

He emphasised the importance of long-term relationships and delivering technology and content designed to support operator growth and enhance player experiences.

Outlook: Continued Expansion and New Opportunities

Greentube’s expanded distribution via Aardvark Technologies marks a clear statement of intent for further growth in South Africa and across emerging African markets. The alignment of Greentube’s player-familiar content with Aardvark’s broad operator network positions both companies to capitalise on the rising demand for regulated gaming content in the region.

For operators seeking a competitive edge in the fast-evolving African market, the collaboration offers immediate portfolio growth and proven land-based game recognition among local audiences. Both Greentube and Aardvark Technologies expect the deal to unlock new commercial channels and further reinforce their standing among African gaming stakeholders.