Inspire Resort signs one-year MoU with Shinhan Card to deliver customer benefits
Deal starts in December and covers advertising, resort sales and membership perks.
Key Takeaways
- Inspire Entertainment Resort and Shinhan Card signed a one-year MoU on October 27 to begin in December.
- The agreement covers advertising, joint marketing, resort product sales and enhanced membership benefits.
- Shinhan Card customers will get "exclusive offers" at Inspire hotels, Splash Bay and selected restaurants.
- Shinhan Card reported 20.42 million personal credit card holders, 1.97 million merchants and 47 branch offices as of 31 December 2025.
Inspire Entertainment Resort and Shinhan Card Co Ltd signed a memorandum of understanding for an initial one-year partnership that begins in December. The MoU, signed on October 27, covers advertising and joint marketing, resort product sales and enhanced membership benefits, the two companies said in a joint press release.press release
Scope of the partnership
The agreement will give Shinhan Card customers access to what the statement called "exclusive offers" across Inspire’s hotels, the indoor water park Splash Bay and select restaurants at the property. The parties said they will also explore additional collaboration opportunities, including developing an "Inspire-exclusive" private-label credit card.
"exclusive offers"
Shinhan Card customers will receive special benefits at Inspire amenities, the companies said in the announcement.
Parties and context
Inspire Entertainment Resort is a leisure complex controlled by investment firm Bain Capital that operates a foreigner-only casino near Incheon International Airport in South Korea. Shinhan Card Co Ltd is a credit finance business specialising in credit card and instalment-financing services and is a unit of Shinhan Financial Group Co Ltd.
Shinhan Card's 2025 financial year report, lodged in March 2026, stated that as of December 31, 2025 the group had approximately 20.42 million personal credit card holders, 1.97 million merchants in its network and 47 branch offices. The MoU signing was attended by Hanna Lee, Inspire’s chief marketing officer, and Chae Sung Ma, Shinhan Card’s partnership division manager.
Frequently Asked Questions
When does the Inspire–Shinhan Card partnership start and how long is it for?
The partnership starts in December and is an initial one-year arrangement. The memorandum of understanding was signed on October 27 and the companies described the term as "initial" one year.
What benefits will Shinhan Card customers receive at Inspire Entertainment Resort?
Shinhan Card customers will receive "exclusive offers" at Inspire’s hotels, the indoor water park Splash Bay and some restaurants. The MoU lists advertising, joint marketing and enhanced membership benefits as part of the arrangement.
Will the partnership include a co-branded credit card?
The parties plan to explore developing an "Inspire-exclusive" private-label credit card. The MoU specified additional collaboration opportunities that include that development.
Who attended the MoU signing on behalf of each company?
Hanna Lee, Inspire’s chief marketing officer, and Chae Sung Ma, Shinhan Card’s partnership division manager, attended the October 27 signing. The event was described in the companies' joint announcement.
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Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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