Internet Vikings Appoints Former Orange Business Leader Nicklas Insulander as COO
Nicklas Insulander, previously of Orange Business and Basefarm, takes on the COO role at Internet Vikings, reflecting the company's ambitions for international growth in iGaming hosting technology.
Key Takeaways
- Internet Vikings has appointed Nicklas Insulander, ex-Orange Business head, as COO effective October.
- Insulander joins from Orange Business, following the €350m Basefarm acquisition in 2018.
- His role includes operational strategy and supporting Internet Vikings’ organizational development.
- Internet Vikings continues to extend hosting technology services across North America and Europe.
Internet Vikings has confirmed the appointment of Nicklas Insulander, former managing director at Orange Business, as its new chief operating officer. Insulander joins in October, taking responsibility for operational strategy and the ongoing organisational development at the hosting technology provider.
BLUF: Strategic Leadership Appointment for Global Expansion
Nicklas Insulander’s appointment as COO signals Internet Vikings’ focus on strengthening its executive capabilities and operational infrastructure. His experience at major B2B technology companies equips him to guide the supplier through its next phase of international growth across North America and Europe.
Focus on Operational Strategy at Internet Vikings
As COO, Insulander will oversee operational strategy and play a direct role in supporting Internet Vikings' continued organisational evolution. According to Internet Vikings, the hire aligns with its goal to enhance leadership capacity and ensure a solid operational base as it scales global hosting services. CEO and founder Rickard Vikström stated,
“Nicklas will play an important role in our operations and ensuring that we remain agile, efficient and focused on delivering outstanding value to our customers.”
Career Background: From Basefarm to Orange Business
Insulander's most recent position was managing director at Orange Business, the enterprise B2B division of the multinational Orange. He joined Orange after the French group acquired Norwegian cloud services provider Basefarm, where Insulander had served since 2014, in a €350 million transaction completed in 2018. Basefarm was recognised as a key European player in cloud-based infrastructure and services before integration into Orange Business.
Insulander highlighted his approach, stating:
“Throughout my career I have always been passionate about creating customer value by building high-quality services and strong operations... I’m excited to join Internet Vikings at such a dynamic stage of the company’s growth and build on the strong foundation already in place as we continue to scale.”
Internet Vikings’ Market Position and Client Portfolio
Founded in 2008, Internet Vikings delivers hosting technology services to iGaming operators across regulated North American and European markets. The company maintains offices in the Swedish capital Stockholm and in Malta, supporting growth in major regulated jurisdictions. Its current client base includes US online casino brand PlayStar, major operator BetMGM, and leading suppliers Kambi, EveryMatrix, and Bragg. This breadth across both operator and supplier segments puts the company at the intersection of infrastructure expansion for the wider industry.
Leadership and Organisational Growth Plan
By bringing in an executive with Insulander's international and enterprise background, Internet Vikings aims to reinforce its operational structure and ensure it is positioned for sustainable global growth. The company’s recent moves, including high-profile client wins and expanded services, reflect the intention to scale its support for the iGaming ecosystem.
With Insulander due to start in October, stakeholders and clients can expect a continued focus on operational excellence and customer value. The development exemplifies the ongoing professionalisation of critical infrastructure suppliers within the sector, echoing wider trends toward technology-driven efficiencies and leadership consolidation in the iGaming supply chain.
Frequently Asked Questions
Who is the new COO of Internet Vikings?
Nicklas Insulander has been named COO of Internet Vikings. He brings executive leadership experience from both Orange Business and Basefarm, starting the role in October.
What experience does Nicklas Insulander bring to Internet Vikings?
Insulander was most recently managing director at Orange Business and previously held senior roles at Basefarm, which was acquired by Orange in a €350 million deal in 2018.
What markets does Internet Vikings serve?
Internet Vikings provides hosting technology to iGaming operators in North America and Europe, with offices in Malta and Stockholm, and a client list spanning brands like PlayStar, BetMGM, Kambi, EveryMatrix, and Bragg.
How does this COO appointment align with Internet Vikings' growth strategy?
The appointment of Insulander aims to strengthen Internet Vikings’ leadership and operational foundation, supporting sustainable international growth and organizational development.
Tags
About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
More from Marcus Webb
