Kangwon Land Inc Donates KRW29.6m After Mid‑October Volunteer Drive

Kangwon Land Inc converted employee volunteering into a KRW29.6 million (US$22,132) donation after staff took part in a two-day charity event in mid-October. The event, organised by the Korea Childhood Leukemia Foundation, brought together approximately 800 children with cancer and their family members for the annual “26th Angel’s Day Grand Festival.”

Kangwon Land Inc supported the 26th Angel’s Day Grand Festival with staff volunteers

Kangwon Land Inc said employee volunteers prepared and distributed care packages and ran interactive activities at the festival, which aims to provide emotional support and recreational diversion for children undergoing prolonged medical treatment. Activities described by the operator included decorating reusable cups and hosting games made from recycled paper cartons, with prizes awarded to participating children.

The festival is the Korea Childhood Leukemia Foundation's annual gathering for families affected by childhood cancer. Kangwon Land's volunteers worked across both days of the mid-October event, engaging with families and helping to deliver the foundation's schedule of activities.

Donation mechanics: matching grant converts hours into cash

The donation followed an agreement signed in April between Kangwon Land Inc and the Korea Childhood Leukemia Foundation under which the operator converts employees' volunteer hours into financial donations through a matching-grant programme. Kangwon Land reported that this year it had donated KRW29.6 million (US$22,132) under that programme, which the company said corresponded to a total of 29,600 hours of volunteer work.

The April agreement formalised how volunteer time is monetised and directed to the foundation. Kangwon Land did not disclose the specific conversion rate used but linked the year's cash figure to the aggregate volunteer hours recorded by staff throughout the programme period.

Employee volunteering sits inside Kangwon Land’s community outreach agenda

Kangwon Land Inc framed the festival participation as part of broader employee volunteering and community outreach initiatives. The operator said the volunteer activity is one strand of its corporate social responsibility programme and that it will continue to develop mechanisms to encourage staff participation in charitable activities.

Kim Do-gyun, chief executive of Kangwon Land Inc, commented on the festival and the company’s engagement with the foundation.

"We are pleased to provide some enjoyment to children and families facing lengthy periods of medical treatment," Kim said, adding that the company would continue developing mechanisms to encourage employees to participate in volunteering and charitable activities.

The operator emphasized both the practical and human elements of the engagement: volunteers assembled and distributed packages, ran creative workshops, and operated low-cost games designed to entertain children undergoing treatment.

Kangwon Land’s operating context in South Korea

Kangwon Land Inc operates Kangwon Land casino resort, the only casino in South Korea permitted to serve local residents. The resort's local-market status makes the operator one of the few domestic-facing gambling businesses in the country and gives the company visibility in regional corporate social responsibility discussions. The casino resort was referenced by Kangwon Land when describing how it organises and mobilises staff for large-scale volunteer programmes; the operator redirected personnel from resort operations and support functions to community work for the two-day festival.

What the figures mean for corporate community programmes

The reported 29,600 hours of volunteer work and the KRW29.6 million donation provide a concrete way to measure employee engagement under the matching-grant model. For other operators and corporate teams tracking social-impact metrics, those figures illustrate how volunteer-time conversion can be scaled to a meaningful cash contribution to a partner charity.

Kangwon Land’s announcement did not include a breakdown of hours by department, nor did it disclose any administrative or overhead costs associated with converting volunteer hours into donations. The company framed the matching arrangement as a direct pipeline from staff time to charitable funding, and used the Angel's Day event as the annual focal point for distribution of that support.

Implications for operators and charities in the region

The Kangwon Land case highlights a few operational points relevant to casino operators and their NGO partners:

• A formal agreement, like the April pact with the Korea Childhood Leukemia Foundation, clarifies how volunteer time is recorded and monetised.

• A visible, fixed event such as the 26th Angel’s Day Grand Festival concentrates volunteer effort and creates an annual headline for CSR reporting.

• Reporting both volunteer hours and the equivalent cash donation—KRW29.6 million and 29,600 hours in this instance—provides quantifiable outcomes for stakeholders.

Kangwon Land’s public summary focused on the human element of the activity and the topline numbers linking staff time to charitable support.

What Kangwon Land says next

Kim Do-gyun reiterated the company's intent to sustain and refine the programme, signalling further internal measures to drive employee participation. Kangwon Land positioned the initiative as ongoing rather than one-off, indicating the operator will continue to use the matching-grant model and festival participation to channel resources to the Korea Childhood Leukemia Foundation.

Kangwon Land also referenced the festival's recreational activities — cup-decorating workshops and recycled-paper-carton games — as examples of low-cost, high-engagement programming that volunteers can deliver without specialist training.

For operators tracking comparable CSR models, Kangwon Land’s disclosure gives a clear pair of metrics to watch: hours volunteered and cash equivalent donated. The company’s mid-October participation in the 26th Angel’s Day Grand Festival turned those metrics into a tangible two-day programme for roughly 800 families.