LOW6 acquires Splash Games to scale Rivalz B2B skill-gaming push

LOW6 has acquired UK skill gaming developer Splash Games, it announced on 9 October 2026, and will integrate Splash’s real‑money, head‑to‑head tournament know‑how into its B2B white‑label product, Rivalz. Splash Games founder Joshua Sprey will join LOW6 as Head of Commercial – Skill Gaming as the combined business prepares launches with multiple global brands and tier‑1 operators in the USA.

Transaction and strategic rationale for the LOW6 acquisition of Splash Games

LOW6 framed the acquisition as an execution move to accelerate its B2B roadmap for PvP skill gaming. Splash Games was founded in Brighton and built a consumer‑facing skill gaming platform that ran cash tournaments across casual titles including Solitaire Splash, Bubble Splash and Word Splash. LOW6 said acquiring Splash will feed operational experience in tournament management, skill‑based matchmaking and retention directly into Rivalz.

The company described Rivalz as a white‑label PvP skill gaming platform launched in 2026 and now ready to go live with multiple tier‑1 operators in the USA. Under LOW6’s model operators deploy Rivalz via API under their own brand and user interface while LOW6 manages contest operations, compliance tooling and ongoing technical operations.

How Rivalz and the Splash catalogue fit into LOW6’s B2B skill gaming stack

LOW6’s public product set already includes skill titles such as blackjack, hold’em, 8‑ball pool, colour sort and darts. Integrating Splash gives LOW6 an established real‑money tournament operational playbook and a customer journey designed for cash head‑to‑head play.

LOW6 said the acquisition will be used to strengthen three areas in its B2B proposition:

• contest operations and live tournament servicing;

• skill‑based matchmaking logic and retention flows; and

• compliance tooling and audit trails required for regulated deployments.

The acquisition means operators can expect a turnkey contest operation offering: API delivery of the Rivalz engine into the operator’s product, with LOW6 taking responsibility for running contests, verifying outcomes and maintaining compliance controls.

Commercial leadership and go‑to‑market plans

Joshua Sprey, co‑founder of Splash Games, will assume the role of Head of Commercial – Skill Gaming at LOW6. Sprey said the market is ready to scale and welcomed the acquisition decision.

“Skill gaming has been building momentum for years, and the market is now ready to grow at pace. Operator demand is real and accelerating, and everything LOW6 has built points towards this moment,” Sprey said.

Jamie Mitchell, CEO & Co‑Founder of LOW6, positioned the deal as a timing play to capture brand demand for alternative engagement formats.

“LOW6 believe PvP skill gaming is one of the most exciting new verticals being unlocked, with enormous potential for global brands to engage audiences in new ways,” Mitchell said. “Our acquisition of Splash Games is a major step in accelerating LOW6’s B2B white‑label offering, and we’re incredibly excited to be launching with multiple global brands as we lead the charge in this emerging market.”

The company has signalled active deployments with multiple global brands and tier‑1 US operators. LOW6’s deployment approach keeps the operator’s branding and UI in front of the player while centralising contest mechanics and compliance with LOW6.

Regulation, compliance and operational responsibilities when deploying Rivalz

LOW6 will retain responsibility for contest operations and the back‑office systems that underpin regulated, real‑money PvP tournaments. That includes fraud and integrity monitoring, dispute handling and record‑keeping for regulators and auditors. The model lets operators integrate Rivalz through API calls while keeping customer relationships and front‑end conversion under their own control.

Operators preparing to activate Rivalz should expect vendor responsibilities to include:

1. running contiguous contest queues and tournament logic;

2. providing skill‑based matchmaking that balances fairness with engagement; and

3. maintaining compliance tooling and documentation suitable for regulated markets such as the USA, where LOW6 has announced planned tier‑1 operator rollouts.

What the deal means for operators, brands and suppliers

For operators, the combined LOW6–Splash capability reduces the time and technical risk of standing up real‑money head‑to‑head tournaments. Brands seeking differentiated engagement can take Rivalz into their existing product stacks without building tournament operations in house.

Platform and compliance vendors should expect demand for integration points: real‑time APIs for contest state, document capture and dispute workflows, and analytics for matchmaking and retention. Operators that prefer a single‑supplier route will favour vendors able to deliver both front‑end integration and the operational contest engine.

For Splash Games the acquisition provides an exit route that retains its operating team’s expertise inside a vendor with B2B distribution. LOW6 gains consumer‑facing tournament IP and live operational experience developed by a Brighton‑based team that shipped cash tournaments across casual titles.

Next steps and timing

LOW6 launched Rivalz in 2026 and said the platform is built and set to go live soon with multiple tier‑1 operators in the USA. The company confirmed Sprey’s appointment and indicated the combined teams will prioritise immediate commercial launches with global brands and US operators. LOW6 will continue to operate Rivalz as a white‑label API product, managing contest operations, compliance tooling and ongoing technical operation for partner operators.

Operators and brands evaluating Rivalz should assess integration scope, compliance responsibilities and the supplier’s ability to run continuous tournament operations across time zones. For vendors, the deal signals rising commercial momentum in B2B skill gaming and a near‑term increase in integration projects for contest engines and compliance modules.