Lucky7 Casino Selects Delasport to Launch Sportsbook in Dutch Market

Lucky7 Casino will launch its sportsbook in the Netherlands in partnership with Delasport, following regulatory approval from the Kansspelautoriteit (KSA). This agreement allows Lucky7 Casino to diversify its offering by integrating sports betting with its existing casino platform, and signals Delasport’s growing influence among Dutch iGaming operators.

Regulatory Approval and Market Expansion for Lucky7 Casino

Lucky7 Casino secured authorisation from the Dutch Gambling Authority, Kansspelautoriteit (KSA), to offer online sports betting services. The licence builds on the operator’s local presence, having debuted as an online casino brand in December 2024. By extending into the sportsbook segment, Lucky7 Casino aims to provide both casino and betting products within a single player experience catering to the preferences of Dutch players.

Delasport Sportsbook: Features and Integration in the Netherlands

Under the agreement, Delasport will supply its sportsbook platform, which is already deployed with other Dutch brands such as OneCasino. Lucky7 Casino becomes the second Netherlands-based online casino operator to adopt Delasport’s sportsbook technology, following OneCasino and another as yet unnamed market entrant. The integration will include:

• Extensive pre-match and live betting, particularly across football, tennis, basketball, and other leading sports
• Advanced in-play betting with real-time data and engagement tools
• Player personalisation and tailored recommendations

This embedded solution will give Lucky7 Casino the capability to deliver a sports betting environment in line with evolving Dutch consumer expectations. The collaboration also reflects increased demand for technology tailored to local compliance and player engagement requirements in the regulated Dutch market.

Enhanced Platform and Player Experience for Lucky7 Casino

The sportsbook roll-out aligns with a broader overhaul of the Lucky7 Casino website. The operator is developing a new visual identity, improved site structure, and a unified player journey across desktop and mobile. Sports betting will be a prominent feature of this update, merging with the casino offering to create a more cohesive digital experience for users. The combined platform seeks to attract both existing casino players and sports bettors under one brand proposition.

Strategic Importance for Delasport in the Netherlands

With the Lucky7 Casino partnership, Delasport reinforces its strategy of deepening its presence in regulated markets and working with locally-licensed, growth-oriented operators. The company’s sportsbook platform has already gained traction with Dutch licensees, as evidenced by its deployment at OneCasino and recent agreements with other operators.

Oren Cohen Shwartz, Chief Executive Officer at Delasport, commented:

"Lucky7 Casino has a clear vision for building a complete entertainment proposition in the Netherlands, and we are proud that Delasport will play a central role in it. This partnership also strengthens our position in a key regulated market and reflects the growing demand for sportsbook technology that combines local relevance, personalization and strong player engagement."

This deal forms part of Delasport’s ongoing efforts to differentiate its offer for regulated European markets, where compliance and localisation are key factors for B2B success.

About the Companies

Lucky7 Casino operates as a Dutch online gaming brand providing casino games and live casino experiences, and is now extending into sports betting as of late 2026. Delasport is a global iGaming technology provider, delivering sportsbook, casino, player account management, managed services, and risk management solutions to operators in regulated jurisdictions. Its sportsbook portfolio includes coverage of major sports, native horse racing, advanced betting features, and engagement tools to support operator commercial objectives.

Outlook and Sector Implications

The collaboration between Lucky7 Casino and Delasport highlights the competitive dynamics of the Dutch online gaming sector, where multi-product platforms and localised sportsbook solutions are increasingly in demand. For B2B vendors and operators targeting regulated markets, partnerships that bring together casino and sportsbook capabilities will be central to future growth.