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Merkur Confirms Return to G2E 2026 With Expanded US Portfolio

Merkur will exhibit at G2E 2026 in Las Vegas, leveraging its US market acquisitions, new cabinets, and the integration of Gaming Arts and Spintec products.

By Marcus WebbPublished Sep 10, 20264 min readUSA
Merkur booth concept with new cabinets and game titles at Global Gaming Expo 2026 in Las Vegas

Key Takeaways

  • Merkur will exhibit at G2E 2026 in Las Vegas, focusing on US market integration.
  • The company highlights include the latest Gaming Arts portfolio and new Mod Ex cabinets.
  • GeWeTe and Spintec will join Merkur showcasing cash-handling and table game solutions.
  • Acquisitions and licences in 2025 have accelerated Merkur’s North American presence.

Merkur, the German-headquartered gaming supplier, has officially confirmed its participation in Global Gaming Expo (G2E) 2026, scheduled for 28 September to 1 October at the Venetian Expo in Las Vegas. Building on recent US expansion—including the acquisition of Gaming Arts and a new distribution and manufacturing licence—Merkur's latest portfolio for G2E reflects a deeper integration into the American gaming landscape.

Merkur's G2E 2026 Stand: Broader Portfolio, Strategic Focus

Occupying booths 3353 and 3650, Merkur intends to present what it describes as its most comprehensive offering to date. This year’s line-up incorporates an array of jackpot systems, new game formats, and next-generation cabinet hardware.

Dominik Raasch, Member of the Management Board at Merkur Games, stated:

"The 2025 edition of G2E was a particularly important milestone for us. With our distribution and manufacturing licence in hand and the acquisition of Gaming Arts completed, we were increasingly recognised not only as an established international supplier, but also as a genuine competitor and part of the US gaming market... we are very much looking forward to returning to G2E this year with an even stronger portfolio and continuing to strengthen our position in the American market, which plays a central role in our international growth strategy."

This reflects Merkur’s ongoing strategy to grow its footprint in North America, moving beyond supplier status to participate as a fully integrated market competitor.

US Market Growth After the Gaming Arts Acquisition

In 2025, Merkur completed the acquisition of US-based Gaming Arts, following the successful attainment of its US distribution and manufacturing licence. This established a direct operational presence, shifting perceptions of the company in American gaming. The 2025 G2E saw Merkur's newly consolidated market position recognised by the sector, leading to "greater momentum" this year as outlined by company leadership.

New Gaming Arts releases feature prominently this cycle, including titles like Wild Temple 2, Imperial River Temple, 7’s Fire Blitz, Showtime, and Mysteries of Atlantis. These will be presented alongside Merkur's own new launches, aiming to attract US operators searching for differentiated content.

Showcase Products: Cabinets, Progressives and Multigame Packages

Merkur will debut several core hardware and software innovations in Las Vegas:

  • Linked Progressives: Paw Link and Dimension Link—introduced at ICE 2026—will be among the event highlights. Two extensions to the Paw Link family, Wish Paw and Voodoo Paw, debut at G2E, each featuring new in-game characters.
  • Content Expansion: The stand will feature premieres like Whirl Wins, Lion’s Amulet, and the new Prime Line multigame package, which combines M-Line and M-Prime titles.
  • Cabinet Innovations: Merkur will spotlight the Mod Ex cabinet line, particularly the Mod Ex 332 and Mod Ex J55 models. A new facelifted Mod Ex edition tailored for the North American market will also be introduced. The Upright cabinet with a 49-inch C-Curved screen brings a refreshed visual presentation to the range, allowing operators to customise monitor, console, and base specifications for venue-specific needs.
Marcel Heutmekers, Senior Vice President Merkur Games International, said: "G2E is an important stage for us to illustrate what defines the new Merkur and where we are heading. With a powerful portfolio combining the latest Gaming Arts titles, visually stunning Merkur games and Spintec’s strong product offering, we are bringing the combined innovative strength of our Group to the show."

Integrated Solutions: GeWeTe and Spintec Join Merkur’s Stand

Merkur will maximise group synergies by featuring cash-handling subsidiary GeWeTe, which provides solutions for banknote and coin management across gaming venues. Spintec, another group company, will display electronic table game (ETG) innovations, including:

  • The Charisma Craps solution
  • An upgraded Baccarat package with expanded side bet options
  • The Charisma Stand Alone multigame, which merges six virtual games using the MultiView format

The Spintec presentation will also include a tournament arranged in a dedicated amphitheatre-style space, reinforcing the product’s event capabilities.

Positioning for North American Market Expansion

With reference to recent appearances at ICE Barcelona and prior G2E shows, Merkur positions this 2026 participation as both consolidation and further expansion into the US sector. Leveraging the product range of Gaming Arts and Spintec, plus emphasis on new modular cabinets and cash management solutions, the company aims to transform booth visits into avenues for operator engagement and business development.

These group-wide offerings, presented under the Merkur brand and supported by direct testimonials from senior executives, signal a commitment to sustained US market involvement. As G2E remains a flagship event in the American casino and b2b calendar, Merkur’s strategy is focused on translating operational milestones into substantive market share gains.

Frequently Asked Questions

What dates and location will Merkur participate at G2E 2026?

Merkur will participate in G2E 2026 from 28 September to 1 October at the Venetian Expo in Las Vegas, occupying booths 3353 and 3650 for their product showcases.

How has the Gaming Arts acquisition impacted Merkur’s US strategy?

Following the completion of the Gaming Arts acquisition and gaining a US licence in 2025, Merkur has consolidated its American presence, presenting new Gaming Arts titles and being viewed as a genuine US market competitor.

What new products is Merkur introducing at G2E 2026?

Merkur is unveiling Linked Progressives Paw Link and Dimension Link—including Wish Paw and Voodoo Paw—as well as the Mod Ex cabinet refresh, Prime Line multigame package, and new Gaming Arts releases.

Which group companies are co-exhibiting with Merkur at G2E 2026?

GeWeTe will showcase cash management solutions, and Spintec will present new ETG highlights, including the Charisma multigame machines and an exclusive tournament at Merkur’s booth.

Tags

merkurg2e-2026gaming-artsus-marketb2bspinteccabinet-innovation

About the author

Marcus Webb

Marcus Webb

Industry Deals Correspondent

Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.

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