NOVOMATIC Receives 2026/2027 Superbrands Austria Award for Brand Excellence

NOVOMATIC AG has been awarded the "Business Superbrand Austria" seal for 2026/2027 by Superbrands Austria, affirming its status among Austria’s most prominent business brands. The recognition marks a consecutive win for the Lower Austrian technology group, reflecting its international reach and reputation within the gaming technology sector.

NOVOMATIC’s Brand Valuation and Superbrands Methodology

The Superbrands Austria programme, part of the world’s largest independent organisation for brand evaluation, honours top consumer and business brands following globally standardised assessment criteria. Approximately 90 countries participate in this review process. An autonomous panel of local experts evaluates each nominated brand, assessing such factors as brand recognition, reputation, consistency, and strategic position in the market.

For 2026/2027, NOVOMATIC’s performance in these categories earned repeat designation as a Business Superbrand. The seal underscores the company’s continued influence both within Austria and on the international stage.

Business Superbrand Austria: Criteria and Significance

Superbrands panels assess brands against several transparent metrics:

• Market dominance and longevity
• Consumer trust and perceived value
• Adaptability in dynamic market conditions
• Reputation for innovation and quality

NOVOMATIC’s ability to meet and exceed these benchmarks led to the renewed honour. András Wiszkidenszky, Regional Director of Superbrands Austria, emphasised during the Gumpoldskirchen ceremony that NOVOMATIC is recognised for continuity, trust, and the capacity to evolve as a global gaming brand.

"NOVOMATIC has established itself over many years as a strong and internationally successful brand. Continuity, trust, and the ability to successfully evolve in a dynamic market environment are what particularly characterize the company. This renewed recognition underscores this successful development, and I extend my sincerest congratulations to the entire NOVOMATIC team." — András Wiszkidenszky, Regional Director, Superbrands Austria

Leadership Perspectives from NOVOMATIC AG

Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, attributed the group’s sustained brand value to both global strategy and workforce expertise. He noted the "more than 26,000 employees" who contribute to NOVOMATIC’s operations, highlighting their expertise and dedication as instrumental in shaping the company's trajectory and innovation pipeline.

"This latest recognition as a Business Superbrand Austria is a special acknowledgment of our brand’s international standing and consistent innovative strength. Our more than 26,000 employees make a significant contribution to this; with their expertise and dedication, they play a decisive role in shaping NOVOMATIC’s success." — Stefan Krenn, Executive Board Member, NOVOMATIC AG

The award ceremony took place at NOVOMATIC’s headquarters in Gumpoldskirchen, Lower Austria, reinforcing the brand’s domestic and international credentials.

NOVOMATIC’s International Impact and Recognition

The Business Superbrand Austria seal adds to NOVOMATIC’s profile in the gaming and technology industries. As an established vendor with operations in numerous regulated markets, the company’s consistent recognition by third-party evaluators supports its position among major competitors.

This latest Superbrands title provides external validation of NOVOMATIC’s reliability, adaptability and brand prestige in a highly competitive sector. The rigorous and independent review system is regarded as a notable credential for operators, platform vendors and investors evaluating partnerships with leading European suppliers.

For further reading on supplier recognition and brand impact in regulated iGaming markets, the b2b and news sections cover additional award recipients and industry milestones.

Summary: What the Superbrands Austria Award Means for NOVOMATIC

Earning the Superbrands Austria award for another term reflects NOVOMATIC’s continued growth and resilience in the international market. It signifies sustained trust and confidence from both experts and customers. The company’s focus on workforce contribution, strategic brand management and adaptability remains central to its ongoing recognition in the global gaming landscape.