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OpenBet Acquires Hungarian Lottery Tech Provider OmniLogic, Expanding Global Lottery Reach

OpenBet announces the acquisition of Hungary-based OmniLogic to scale its lottery and sportsbook technology, targeting regulated markets worldwide and deepening Tier-1 operator partnerships.

By Marcus WebbPublished Sep 15, 20264 min readEurope
OpenBet and OmniLogic logos with digital lottery and sportsbook technology backgrounds

Key Takeaways

  • OpenBet announced it will acquire Hungarian lottery technology supplier OmniLogic, with deal completion expected by the end of 2026.
  • OmniLogic’s technology supports Tier-1 operators and World Lottery Association members across multiple jurisdictions.
  • The acquisition is set to strengthen OpenBet's offering in regulated lottery markets and deepen global operator relationships.
  • OmniLogic's staff will join OpenBet, combining expertise in sportsbook and lottery technology.
  • OpenBet processed over $3bn in bets during the 2026 World Cup, highlighting its operational scale.

OpenBet has signed an agreement to acquire Hungarian lottery technology supplier OmniLogic, a deal that is subject to regulatory approval and expected to close by the end of 2026. The acquisition enables OpenBet to widen its presence in the regulated global lottery sector, integrating OmniLogic's extensive lottery and sportsbook technology expertise with OpenBet’s portfolio.

OpenBet Acquisition of OmniLogic: Transaction Scope and Strategic Intent

The transaction gives OpenBet access to OmniLogic's established technology solutions for the lottery and broader iGaming markets. OmniLogic is headquartered in Győr, Hungary, and is known for supporting Tier-1 operators, World Lottery Association (WLA) members, and state lotteries across multiple jurisdictions. While terms of the deal remain undisclosed, both parties emphasized the addition of specialist sportsbook knowledge and operator relationships to OpenBet’s global business. Regulatory approvals remain a closing condition for the transaction, with completion targeted for late 2026.

"OpenBet has built its leadership position by partnering with leading operators in the world’s most demanding regulated markets, and this acquisition is a natural extension of that strategy." — Nikos Konstakis, OpenBet president

OmniLogic’s Capabilities and Global Lottery Partnerships

OmniLogic delivers omnichannel betting technology covering online, retail, and mobile channels. Its platform features trading, risk management, and back-office support, and it empowers major lottery and betting operators across Europe, the Middle East, and Africa (EMEA). These capabilities have particularly benefited WLA members and regulated state lottery operators over the past decade, reinforcing the supplier’s reputation for robust technology and stable partnerships.

OmniLogic’s customer roster includes:

  • Tier-one operators in multiple markets
  • National and state lottery organisations
  • WLA-affiliated lottery bodies

OmniLogic's team, largely based in Győr, will transition to OpenBet, supporting its expanded development in sportsbook and lottery technology for both retail and digital deployment.

Enhancing OpenBet’s Lottery and Sportsbook Technology Portfolio

The acquisition aligns with OpenBet’s strategy to consolidate its position in complex, highly regulated betting markets. The additional scale and operational expertise are expected to strengthen OpenBet's status as a trusted partner to leading operators. According to OpenBet, integrating OmniLogic into its business will advance development across retail, online, and mobile verticals by combining proven technology solutions and specialist personnel.

OpenBet, which recently processed over $3bn in wagers during the 2026 World Cup, seeks to further penetrate regulated lottery sectors by leveraging OmniLogic’s deep sector knowledge and existing partnerships.

“For our customers, it brings the additional scale, capabilities and product portfolio of OpenBet, while maintaining the specialist knowledge and continuity they value today.” — Vicente Torrejón and Dávid Márk Gábor, OmniLogic co-founders

Leadership Commentary: Transaction Rationale and Sector Focus

OpenBet president Nikos Konstakis described the deal as part of the company’s ongoing growth in heavily regulated markets, stating that lotteries remain a core element of OpenBet’s strategy. He highlighted OmniLogic’s well-regarded record within the lottery sector and its complementary expertise.

From OmniLogic’s side, co-founders Vicente Torrejón and Dávid Márk Gábor underscored the importance of joining an international sportsbook operator with strong lottery credentials. They pointed to increased scale and broader product access for clients, alongside continuity for existing relationships and teams.

Next Steps and Integration Outlook for OpenBet and OmniLogic

The deal’s completion will be subject to securing regulatory clearance in the relevant jurisdictions. Once finalized, OmniLogic’s technology and staff will be fully integrated into OpenBet’s operations. This transition aims to maintain relationship continuity for both existing customers and new markets targeted under OpenBet’s expansion plan. The acquisition comes shortly after OpenBet’s record-breaking betting handle at the 2026 World Cup—more than $3bn in wagers for a single event—underlining the group’s operational scale.

For further updates on strategic acquisitions in the lottery and sportsbook technology domain, consult our B2B section and the latest news.

Frequently Asked Questions

What does OpenBet's acquisition of OmniLogic involve?

OpenBet is acquiring lottery technology supplier OmniLogic in an undisclosed deal subject to regulatory approval, aiming to complete the process by late 2026 and expand its presence in regulated lottery markets globally.

Who are OmniLogic's main partners in the lottery industry?

OmniLogic partners with Tier-1 operators, World Lottery Association members, and state lotteries in multiple jurisdictions, providing omnichannel betting technology encompassing retail, online, and mobile.

How will OmniLogic's technology benefit OpenBet?

OmniLogic brings specialist expertise in sportsbook and lottery systems, expanding OpenBet’s technology portfolio and enhancing its operational capacity in complex regulated markets.

What are the expected integration steps after the acquisition?

Upon deal completion, OmniLogic’s team, mainly based in Hungary, will join OpenBet, contributing to both retail and digital sportsbook development while preserving established customer relationships.

How did OpenBet perform during the 2026 World Cup?

OpenBet processed over $3bn in bets for a single event during the 2026 World Cup, marking its highest volume and underscoring its global operational reach.

Source: EGR Awards

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About the author

Marcus Webb

Marcus Webb

Industry Deals Correspondent

Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.

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