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Pavilion Payments Names Mary Beth Higgins CEO, Promotes Alyssa Beaver to CRO

Leadership changes take effect immediately as Pavilion scales across the gaming sector

By Marcus WebbPublished Oct 9, 20265 min read
Portraits of Mary Beth Higgins and Alyssa Beaver announced in Pavilion Payments leadership update

Key Takeaways

  • Mary Beth Higgins is appointed Chief Executive Officer of Pavilion Payments with the role effective immediately.
  • Alyssa Beaver is promoted to Chief Revenue Officer after joining Pavilion Payments in May 2025 as Senior Vice President of Sales.
  • Higgins brings more than 30 years of executive experience, including roles at Affinity Interactive and Caesars Entertainment Operating Company.
  • Parthenon Capital senior partner Zach Sadek publicly endorsed Higgins’s operational and financial credentials.

Pavilion Payments has appointed Mary Beth Higgins as Chief Executive Officer and promoted Alyssa Beaver to Chief Revenue Officer, with both changes effective immediately. Higgins moves into the CEO role from Interim Chief Financial Officer; Beaver joins the executive team after serving as Senior Vice President of Sales since May 2025. The moves are presented by the company as steps to support expansion across the gaming technology sector.

Transaction headline: leadership change at Pavilion Payments

Mary Beth Higgins assumes the chief executive role at Pavilion Payments following a period as Interim Chief Financial Officer. The company said the appointment is designed to ‘guide the company through its next phase of industry growth and client expansion.’ Higgins brings more than 30 years of executive experience spanning casino operators and gaming technology providers to the role.

Alyssa Beaver is elevated to Chief Revenue Officer after joining Pavilion Payments in May 2025 as Senior Vice President of Sales. In the CRO role she will lead the unified revenue organisation, aligning product, operations and service teams with commercial strategy.

Executive backgrounds and sector credentials

Mary Beth Higgins’s résumé, cited by Pavilion Payments in the announcement, includes senior roles across the gaming and financial-services ecosystem. The release lists her prior positions as Chief Executive Officer of Affinity Interactive and Chief Financial Officer of Caesars Entertainment Operating Company. The statement also notes her involvement in the formation of VICI Properties.

Zach Sadek, Senior Partner at Parthenon Capital, is quoted in the company statement as endorsing Higgins’s candidacy. Sadek said Higgins’s operational discipline and financial acumen make her well suited to lead Pavilion into its next chapter.

Alyssa Beaver joined Pavilion Payments in May 2025 and served as Senior Vice President of Sales before the promotion. The company credits her with driving enterprise growth and strengthening customer engagement during that period. As Chief Revenue Officer she will run revenue strategy and the revenue organisation.

What the roles will cover at Pavilion Payments

The announcement frames the appointments as a deliberate strengthening of executive leadership to deepen customer partnerships and expand Pavilion’s footprint in the gaming technology market. Responsibilities specified for each executive in the release are:

  • Mary Beth Higgins: overall company leadership and execution of growth and client-expansion strategies.

  • Alyssa Beaver: oversight of the unified revenue organisation and alignment of customer-facing functions with product and operations.

The company describes Beaver’s remit as fostering sustainable enterprise growth by aligning customer needs with product, operations and service teams.

Direct commentary from the executives

"Pavilion has significant momentum, and I am incredibly proud of what our team has accomplished together," said Mary Beth Higgins on taking the CEO role.

"As we enter our next phase of growth, my focus is on deepening our customer relationships, creating greater value for operators, and ensuring we are aligned across the organisation to deliver on our commitments," said Alyssa Beaver on her promotion.

Those two quotes were included verbatim in Pavilion Payments’ announcement and frame the company’s stated priorities: preserve momentum, deepen operator value, and align internal teams behind customer outcomes.

Strategic rationale and immediate implications

Pavilion Payments positions the appointments as necessary to support ongoing expansion across the gaming sector. The release emphasises two linked objectives: deepen customer partnerships and expand the company’s footprint across gaming technology. Parthenon Capital’s involvement is visible through Zach Sadek’s public comment endorsing Higgins, signalling investor support for the leadership transition.

For operators and partners watching the payments and gaming-technology supply chain, the announcement clarifies who will lead client-facing commercial activity (the newly promoted Chief Revenue Officer) and who will set strategic and operational priorities at the top of the company (the new Chief Executive Officer).

What this means for customers and the market

Pavilion Payments says the changes are effective immediately and intended to support enterprise growth. The company highlights Beaver’s prior work on sales and customer engagement as a foundation for her CRO remit. Higgins’s track record at Affinity Interactive and Caesars Entertainment Operating Company is presented as the governance and financial experience needed to steer expansion.

The leadership update is notable for market participants who track executive moves in payments and gaming technology, and it clarifies internal accountability for revenue, product alignment and operational delivery as Pavilion pursues growth across the sector. Readers seeking supplier or product context may find Pavilion’s positioning relevant to broader conversations in the gaming technology sector and to news about executive movement in payments vendors on our news pages.

Practical next steps and public record

Both appointments were announced publicly by Pavilion Payments on 9 October 2026 in a company statement republished by industry press. The announcement lists Higgins’s prior roles and the date Beaver joined Pavilion as factual anchors for analysts and customers assessing continuity and capacity in the supplier’s leadership.

The company’s emphasis on alignment between revenue, product and operations sets a clear internal objective for the next phase of execution. Market observers will likely watch how those responsibilities translate into product roadmaps, sales outreach and client retention metrics over the coming quarters.

Frequently Asked Questions

When did Mary Beth Higgins become CEO of Pavilion Payments?

Mary Beth Higgins became Chief Executive Officer of Pavilion Payments effective immediately on the date of the company announcement published 9 October 2026. She moved into the role from Interim Chief Financial Officer.

What role will Alyssa Beaver perform as Chief Revenue Officer?

Alyssa Beaver will lead the unified revenue organisation, aligning customer needs with product, operations and service teams to drive sustainable enterprise growth. She joined Pavilion Payments in May 2025 as Senior Vice President of Sales and has been promoted to oversee revenue strategy.

What relevant experience does Mary Beth Higgins bring to the CEO role?

Mary Beth Higgins brings more than 30 years of executive experience in gaming and financial services, having served as Chief Executive Officer of Affinity Interactive and Chief Financial Officer of Caesars Entertainment Operating Company, and participated in the formation of VICI Properties.

Tags

pavilion-paymentsexecutive-movesgaming-paymentsleadership-change

About the author

Marcus Webb

Marcus Webb

Industry Deals Correspondent

Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.

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