PepperMill Casino Identifies Over 20 Fake Sites Impersonating Its Brand

PepperMill Casino has identified over 20 fake domains that use its name or close variants and redirect users to different platforms; the public detection occurred after an investigation by Gambling Club published on September 28, 2026. The company has initiated actions to remove this content, including DMCA notifications and notices to the Kansspelcommissie (the Belgian gaming authority).

Over 20 detected addresses and redirects to illegal platforms

Gambling Club documented the existence of more than twenty web addresses that imitate the name of PepperMill Casino. Reported examples include pepercasino.be, pepermill.fr, peppermillcasino.org, peppermill-be.com, peppermill-fr.com, pepper-mill.fr, and peppermill-casino.com. Checks carried out by Gambling Club show that most clicks on those pages end up in the same chain of redirection to another operator or platform.

At first glance, these pages may seem legitimate, but interaction checks reveal that menus and links do not lead to the expected sections. When attempting to play, the visitor is redirected to a different site than what the header or logo displays.

How Counterfeit Sites Work and Why They Deceive Users

A single added, changed, or removed letter in a domain is enough to create an address that goes unnoticed if the internet user does not carefully check the browser bar. Some replicas attempt to reproduce the visual appearance of the original site, while others only imitate specific design elements.

The simple visual similarity does not guarantee authenticity. In the observed counterfeits, various interactive elements are inactive or return inconsistent behaviors: menus that do not open, buttons that lead to third parties, and links that perform automatic redirections. These operational failures are often a warning sign for the user.

Actions Taken by PepperMill Casino: DMCA and Regulatory Notices

In response to the proliferation of domains, PepperMill Casino has initiated procedures to remove copies. Among the cited measures are DMCA notifications aimed at the removal of content for copyright infringement and reports to the competent authorities, including the Kansspelcommissie.

Removing a domain does not guarantee the simultaneous disappearance of other copies. Each address is an independent domain with its own content and operation, so the company must locate new variants, document them, and activate the corresponding legal or administrative pathways for permanent removal.

Recommendations for Players and Operators on Verifying Addresses

Verifying the address in the browser bar remains the simplest measure to avoid impersonation. A page can display logos and familiar elements without being the official site of the operator. Use verified lists of authorized operators before registering or depositing funds.

Gambling Club refers to official resources to check the legality of a casino in Belgium; players should ensure that the domain and license match the authority's records.

Impact and Ongoing Monitoring

With over twenty copies detected, PepperMill Casino faces a continuous operation of tracking and removal. The company has communicated the initiation of legal and administrative procedures based on copyright protection and notification to regulators.

For industry professionals, this case underscores two operational points: the ease with which similar domains can hijack brands and the workload involved for an operator to document and pursue each new address separately. Operators and hosting or payment gateway providers must be prepared to respond quickly when the brand is being impersonated.

What Platforms and Payment Providers Should Do

Hosting platforms and payment providers share practical responsibilities: reviewing DMCA claims, cooperating with authorities when receiving impersonation notices, and reinforcing account identification processes linked to suspicious domains. Operators' compliance teams should maintain active inventories of correct domains and detected variants, documenting redirections and evidence to facilitate legal actions.

To keep updated on applicable regulations and industry news, consult materials on regulation and specialized coverage in news.

Date of the published investigation: September 28, 2026. Reported by Gambling Club; the name of the implicated authority is Kansspelcommissie. Signature: Gonzalo Marín, Sector Operations Correspondent.