SOFTSWISS Hosts Panel on Expanding in Regulated Markets

SOFTSWISS will hold a live panel titled 'Scaling Across Regulated Markets: What It Takes to Grow Into Multiple Jurisdictions' on August 27, 2026, at 14:00 CET on LinkedIn. The event will feature experts from operators and providers discussing the practical challenges of expanding into regulated markets. Registration is free on the LinkedIn Live page.

Challenges of Expanding in Regulated Markets

As more regulated markets open up, operators face complex decisions regarding market selection, licensing, localization, and technical preparation. Each jurisdiction has its own regulatory framework; success in expansion depends on coordinating legal, operational, product, and commercial teams around a market entry strategy that balances these priorities.

Key Topics of the Panel

The panel will focus on four main topics:

• Market Entry Strategy: evaluating commercial potential, regulatory maturity, and technological partnerships.
• Beyond Licensing: compliance, certification, and operational readiness.
• Localization Beyond Translation: adapting payments, content, player experience, and responsible gaming requirements.
• Launch Readiness: coordinating cross-functional teams and risk reduction during launch.

This event will provide practical insights and actionable advice for each stage of the expansion process.

Panel Participants

The panel will feature experts from across the industry. Representatives from SOFTSWISS include Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, and Khoren Ispiryan, Leader of the European Markets Sales Team. Ekaterina Semashko, Head of Account Management at SOFTSWISS Game Aggregator, will moderate the session. There will also be a special guest whose name will be announced.

The Importance of Comprehensive Preparation

Operators often focus first on obtaining a license, but sustainable growth depends on decisions made before and after. Each jurisdiction has its own business pace and content expectations, highlighting the importance of learning from past experiences to avoid common pitfalls.

Khoren Ispiryan commented: "This panel offers operators the opportunity to hear directly from people who have worked in these specifics."

Opportunity for Interaction

Industry professionals can submit questions before the event via this link, and selected topics will be discussed during the live session.