SOFTSWISS Prepares Operators for Expansion in Regulated Markets

SOFTSWISS is set to host a LinkedIn Live Panel titled "Scaling Across Regulated Markets: What It Takes to Grow Into Multiple Jurisdictions" on August 27, 2026, at 14:00 CET. The panel aims to provide crucial insights into the complexities operators face when expanding into multiple regulated jurisdictions. It will highlight the importance of a well-rounded market entry strategy, balancing regulatory, operational, product, and commercial considerations.

Market Entry Strategy

Choosing the right market involves evaluating its commercial potential, regulatory maturity, and available technology partnerships. The panel will delve into the steps needed for successful market assessment, emphasizing the need for a coordinated approach that aligns legal, operational, and commercial teams.

Beyond Licensing

Obtaining a license is often seen as the first hurdle. However, the discussion will reveal that sustainable growth involves far more, including compliance, certification, and operational preparedness. These elements are critical to maintaining a foothold in a regulated market.

Localisation Beyond Translation

The panel will address how localisation extends beyond mere language adjustments. Operators must adapt payment methods, content, player experiences, and responsible gambling practices to meet local requirements. These adaptations can significantly impact the success of a launch in a new jurisdiction.

Launch Readiness

Ensuring a successful market entry means reducing launch risks through coordinated efforts. Cross-functional teams must work together to align strategies, aiming for a seamless launch that minimizes potential setbacks.

Expert Insights

The session will feature insights from SOFTSWISS experts, including Nikita Keino, Head of Partnerships, and Khoren Ispiryan, Team Lead of Sales, European Markets. Moderated by Ekaterina Semashko, Head of Account Management, the panel promises actionable takeaways for operators. Additionally, a special guest from the industry will join the discussion, yet to be announced.

Operators are encouraged to focus on decisions made before and after obtaining a license. Each jurisdiction presents its unique challenges, from operational demands to player behavior. By sharing real-world experiences, the panel aims to help operators avoid common pitfalls.

Participants can register for the event via the LinkedIn Live page. Professionals can also submit questions in advance, which the panel will address during the session. This event underscores the importance of strategic planning and operational readiness in navigating new markets.