Sunbet renews near 10-year platform deal with Bede Gaming
Renewal follows H1 2026 digital revenue rise of 36% and expansion into Botswana and Namibia.
Key Takeaways
- Sunbet renewed its platform partnership with Bede Gaming, extending a near 10-year relationship.
- Sun International reported Sunbet’s digital revenue rose 36% year-on-year in H1 2026.
- Sunbet’s iGaming gross gaming revenue increased by 43% in H1 2026.
- Sunbet expanded into Botswana and Namibia using Bede’s internationally configurable platform solution.
Sunbet has renewed its platform partnership with Bede Gaming, extending a near 10-year relationship after reporting strong digital growth in H1 2026. The renewal follows Sun International’s update that Sunbet’s digital brand delivered 36% year-on-year revenue growth in H1 2026 and a 43% overall increase in iGaming GGR.
Deal context and performance
Sunbet is the online betting brand of Sun International. The companies described the new contract extension as the continuation of a near 10-year partnership. Sun International’s H1 2026 financial update reported Sunbet’s 36% YoY revenue increase for the digital brand and a 43% rise in iGaming gross gaming revenue.
Technology, markets and integrations
Bede Gaming said Sunbet has expanded into Botswana and Namibia using Bede’s “internationally configurable platform solution.” Bede highlighted its product work and integrations for Sunbet, including with sportsbook provider Kambi and CRM platform Xtremepush.
“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results,” said Simon Gregory, Sunbet Chief Executive Officer.
“We are very proud of the relationship we have continued to grow and foster with Sunbet,” said Kirsty Stewart, Bede Chief Legal & Client Success Officer.
Bede positioned the extension as support for Sunbet’s roadmap as the operator scales across multiple Southern African markets. The announcement emphasised the technical and commercial collaboration that underpins the partnership.
Frequently Asked Questions
What did Sunbet and Bede Gaming agree?
They agreed a contract extension that continues a near 10-year platform partnership. The renewal keeps Bede as Sunbet’s platform provider and follows Sunbet’s H1 2026 performance update.
How did Sunbet perform in H1 2026?
Sunbet’s digital brand recorded a 36% year-on-year revenue increase in H1 2026. Sun International also reported a 43% overall rise in iGaming gross gaming revenue for the period.
Which markets has Sunbet expanded into with Bede’s platform?
Sunbet has expanded into Botswana and Namibia using Bede’s internationally configurable platform solution. The brand now operates across three markets, according to Simon Gregory.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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