TaDa Gaming inks distribution deal with DAZN Bet to expand in Italy
Deal gives DAZN Bet access to 86+ certified TaDa titles with weekly additions via Octavian Lab
Key Takeaways
- TaDa Gaming and DAZN Bet announced a partnership on 2 November 2026 to distribute TaDa's certified games in Italy.
- DAZN Bet gains access to more than 86 TaDa Gaming titles, with additional games added weekly.
- Octavian Lab srl will handle distribution and technical delivery to the regulated Italian market.
- Initial releases include Chicken Dash, Fortune Coins, Joker Coins Expanded and TriLuck 3 Witch’s Lamp.
TaDa Gaming has partnered with DAZN Bet to expand distribution of its certified games in Italy, the companies announced on 2 November 2026. The agreement gives DAZN Bet access to more than 86 TaDa Gaming titles certified for the regulated Italian market, with additional releases added on a weekly basis and distribution handled by Octavian Lab srl.
Scope of the agreement
The deal covers TaDa Gaming's certified casino portfolio for Italy and integrates those titles into DAZN Bet's casino offering. Distribution and technical delivery for the Italian market are managed by Octavian Lab srl. The initial selection of live releases includes the crash title Chicken Dash, Hit the Cash's Fortune Coins and Joker Coins Expanded, and TriLuck 3 Witch’s Lamp, timed for Halloween play.
Market and product strategy
TaDa Gaming will continue to add titles to the DAZN Bet catalogue on a weekly cadence. The provider says its multiple gaming licences and a "glocalisation" strategy underpin its approach to regulated markets, enabling tailored content and localised responsible gaming measures.
"We are delighted to be collaborating with DAZN Bet to widen our reach across Italy and bring our immersive titles to a new audience," said Ray Lee, director of business development at TaDa Gaming.
DAZN Bet combines a sportsbook-focused product with a casino catalogue sourced from tier-one suppliers. The brand operates in partnership with DAZN, the global sports entertainment platform, and has been expanding its presence in Italy since its 2012 launch.
"Across 2026, we have looked to extend and enhance our casino content offering. Working with a leading provider like TaDa Gaming guarantees quality diversification combined with responsible play," said Rosalba Turrisi, product manager at DAZN Bet.
Responsibilities and priorities
Both partners highlighted portfolio diversification and responsible gaming as priorities of the collaboration. Octavian Lab srl will handle the certification-ready distribution workflows required for the Italian regulated market. DAZN Bet will integrate new TaDa titles into its player-facing casino channels alongside its sportsbook product.
Selected titles available at launch
Chicken Dash (crash game)
Fortune Coins (Hit the Cash)
Joker Coins Expanded
TriLuck 3 Witch’s Lamp
The announcement frames the agreement as part of TaDa Gaming's drive to reinforce growth in Italy through operator partnerships and regulated-market distribution via localised technical partners.
Frequently Asked Questions
What did TaDa Gaming and DAZN Bet agree on?
They agreed on 2 November 2026 to distribute TaDa Gaming's certified casino portfolio in Italy, giving DAZN Bet access to more than 86 titles with weekly additions and distribution via Octavian Lab srl.
How will TaDa Gaming content be delivered to DAZN Bet in Italy?
Distribution and delivery to the regulated Italian market will be handled by Octavian Lab srl, which will manage the technical workflows for certified titles.
Which TaDa Gaming titles are included at launch?
The initial live releases available to DAZN Bet customers include Chicken Dash, Fortune Coins, Joker Coins Expanded and TriLuck 3 Witch’s Lamp.
What priorities did the partners highlight for the deal?
Both companies highlighted portfolio diversification and responsible gaming as priorities, supported by TaDa Gaming's multiple licences and glocalisation strategy.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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