The Unit Appoints Former FanDuel Exec Fiona Power as CCO

The Unit has appointed Fiona Power, a former executive from FanDuel, as its new Chief Commercial Officer (CCO), focusing on expanding The Unit's client and partner network both in the U.S. and internationally. Power brings with her a wealth of experience, having spent seven years at FanDuel after transitioning from sister company Paddy Power, part of Flutter Entertainment.

Strategic Direction for The Unit

Fiona Power's new role at The Unit involves leading partnership development, exploring new and emerging markets, and driving international growth. Her move follows an impressive career at FanDuel, where she rose to the role of Senior Director of Strategic Partnerships. Before her time at FanDuel, Power worked at Paddy Power as Head of Retail Security and Loss Prevention. She has also founded her own consultancy, Power Room Éire Partnerships and Advisory.

A Strong Leadership Team

Joining The Unit, Power will work alongside co-founder Paddy Casey and Chief Revenue Officer Mark O'Hare. Alan Bruce, who has previous experience with Novomatic and BetDEX, serves as the company's COO. The Unit, founded by Casey in 2017, has been steadily growing its reputation for excellence in the betting and gaming sectors.

"I’m excited to work alongside Paddy, Mark, and the wider team to build on that foundation," Power remarked. "There is a significant opportunity to develop new partnerships and connect The Unit's capabilities with businesses that can benefit from them."

Recent Expansion and Global Presence

Earlier this month, The Unit expanded its headquarters in Chișinău, Moldova, now employing nearly 100 staff. Aside from its HQ, The Unit maintains offices in Ireland, Gibraltar, and the US, strengthening its global presence. The Unit's recent expansion underscores its commitment to technological advancement and market reach.

Building on Expertise

Fiona Power's diverse experience with significant industry players is expected to leverage The Unit’s growth trajectory. Her history of successfully identifying opportunities and executing strategic initiatives is seen as a valuable asset to The Unit's broader ambitions.

Co-founder Paddy Casey praised Power's abilities: "Fiona has a proven ability to identify opportunities, bring the right people together, and turn strategy into execution, and we’re absolutely delighted to welcome her to the team." This strategic hire aligns with The Unit’s vision to solidify its position across different gaming markets.

The Unit’s partnership with the executive recruitment firm Arnold Ash further supports its goal of attracting top-tier industry talent, positioning it for continued success in expanding its international footprint.