Veikkaus Receives EcoVadis Silver Medal for Sustainability Efforts

Veikkaus has been recognised with the Silver Medal in the EcoVadis international sustainability assessment, demonstrating notable progress in areas such as sustainable procurement, labour and human rights, and ethical business practices. This award positions Veikkaus among gaming companies actively working to enhance their Environmental, Social, and Governance (ESG) profiles in line with international benchmarks sought by 175,000 assessed firms worldwide.

EcoVadis Sustainability Assessment: Scope and Criteria

EcoVadis is a widely recognised international sustainability rating platform, evaluating over 175,000 companies across 230 industries including gaming, finance, and technology. The assessment focuses on four main pillars:

• Environmental management and impact
• Labour and human rights protections
• Ethical business conduct
• Sustainable procurement policies

Companies are independently rated by EcoVadis, and those surpassing specific thresholds may receive a Platinum, Gold, Silver, or Bronze Medal. The ratings framework is designed to provide an impartial benchmark for ESG practice development, helping companies like Veikkaus measure progress and pinpoint improvement areas relative to both sector peers and the broader global economy.

Veikkaus’ Silver Medal: Strengths and Commentary

Veikkaus excelled in several areas of the EcoVadis assessment, with particular strengths cited in procurement sustainability, proactive management of labour and human rights, and adherence to ethical corporate standards. Tuomo Puumala, Executive Vice President overseeing Data, AI, Responsibility, Public Affairs, and Customer Service, commented on the recognition:

“The Silver Medal is a great achievement and recognition of our sustainability work. We want to continue advancing our sustainability efforts ambitiously and systematically, and to set our sights on achieving even better scores in the future.” — Tuomo Puumala

Susanna Saikkonen, Vice President of Sustainability at Veikkaus, highlighted that the EcoVadis honour reflects tangible progress:

“We have made good progress in our sustainability work, and this gives us a strong foundation to continue towards our next targets and even higher medal levels.” — Susanna Saikkonen

The Significance of EcoVadis Silver for Veikkaus

Achieving the Silver Medal places Veikkaus within the upper tier of companies assessed for sustainability within the international gaming landscape. This external recognition provides Veikkaus with several operational advantages:

• Benchmarking progress against industry and cross-sector peers
• Validating its ESG programmes for regulators, partners, and investors
• Consolidating its reputation as a responsible operator in both Finnish and wider EU markets

By securing this recognition, Veikkaus demonstrates accountability at a time when ESG scrutiny and expectations are rising across the gaming sector and more broadly throughout regulated industries.

Ongoing Sustainability Commitments and Next Steps

Veikkaus states its ambition to further improve upon the Silver standing, aiming for higher EcoVadis medals such as Gold or Platinum in future assessments. Continuous improvement is targeted through systematic enhancements to environmental programmes, supply chain oversight, and the embedding of ethical standards throughout the organisation. The company’s leadership underscored the importance of independent verification to set and maintain high standards going forward.

Industry Context: ESG Recognition and Gaming

Recognition from independent assessors like EcoVadis is increasingly relevant in the global gaming industry. Operators and suppliers are under pressure from regulators and stakeholders to achieve higher standards in responsible gaming, ethics, and social impact. The inclusion of more than 175,000 companies in the EcoVadis database reflects the growing mainstream focus on corporate sustainability across sectors.

As Veikkaus works toward higher EcoVadis ratings in the coming years, its progress will be closely monitored as part of the broader sector’s alignment with international ESG benchmarks. Companies in gaming and adjacent industries are likely to view certification as a key asset both in regulatory discussions and securing long-term commercial partnerships.