Veikkaus Reports H1 2026 Revenue Gains and Accelerated Digital Growth

Veikkaus Group recorded substantial digital growth and overall revenue gains in the first half of 2026. Sales revenue reached €471.3 million and operating profit rose to €227.7 million, with gross gaming revenue from digital channels increasing sharply across core product lines. The company attributed these results to its investment in digital channels and ongoing technical upgrades, as it prepares for Finland’s transition to a multi-license gambling market in July 2027.

Digital Channel Performance Drives Veikkaus Revenue

Veikkaus Group posted €471.3 million in sales revenue for January–June 2026, up from €466.4 million year-on-year. Operating profit reached €227.7 million (compared to €220.6 million), and profit for the financial period closed at €234.2 million (previously €229.6 million). The central driver of this growth was the performance of digital segments:

• In Lottery and Land-Based Gaming, digital gross gaming revenue increased by 9.1%.
• In Betting and iCasino, digital channel GGR rose by 5.0%.
• By June, digital channels represented 64.5% of Veikkaus’ gross gaming revenue.

At the end of June 2026, Veikkaus registered nearly 2.7 million customers. CEO Olli Sarekoski credited the results to targeted digital investments, stating, > "The growth of our online store in the Finnish businesses has exceeded the general market development in Finland, and in the first half of the year, 64.5% of gross gaming revenue came from the digital channel."

Fennica Gaming Delivers 80.6% Revenue Growth in International B2B

Fennica Gaming, Veikkaus Group’s international B2B subsidiary, expanded significantly, with H1 2026 revenue up 80.6% to €10.3 million (from €5.7 million). This growth came as Fennica Gaming:

• Entered new channel partnerships and markets, including Italy, Canada, two German states, Mexico, the Czech Republic and Iceland
• Continued providing game production services to Veikkaus’ Finnish business lines

CEO Olli Sarekoski commented, > "Fennica Gaming’s growth has continued in international markets, and the company has progressed with new channel partnerships and customer relationships in line with our plans."

Finland’s Upcoming Gambling License Market: Veikkaus’ Strategic Preparation

With Finland’s transition to a license-based gambling market set for 1 July 2027, Veikkaus has accelerated preparations to maintain competitiveness. In May 2026, the company formed two separate subsidiaries aimed at future market participation and submitted license applications for both exclusive and competitive operations. Plans for market entry are proceeding as scheduled.

Veikkaus leadership expressed confidence in adapting to the new regulatory landscape, with Sarekoski stating that leveraging technology and further international expansion are central to the company’s ongoing strategy. These operational changes are designed to deliver “an entertaining and safe gaming environment” for its substantial customer base.

Ongoing Industry Adaptation and Market Context

Finland’s regulatory shift will end Veikkaus’ exclusive position and open the market to licensed operators, intensifying competition domestically and for B2B services abroad. Digital channel emphasis in both product delivery and customer acquisition has been a strategic focus and is reflected in Veikkaus’ above-market growth rates in H1 2026. As the licensing deadline approaches, Veikkaus continues to invest in its technical infrastructure and to seek new b2b partners, particularly through Fennica Gaming’s initiatives in Europe and North America.

For broader developments in regulation and company strategy, Veikkaus is positioning itself alongside international competitors, underscored by the growing share of revenue from digital and international B2B transactions. Its dual approach—to maintain a dominant position in Finland while aggressively expanding abroad—mirrors wider shifts across the Nordic and European gambling sector.