Veikkaus to split apps and relaunch digital services by end of 2026
Betting and iCasino separated; licence applications with Police Board remain pending.
Key Takeaways
- Veikkaus will relaunch its website and mobile apps in phases during the remainder of 2026.
- Betting and online casino will move to the Vedot & iCasino app; the Veikkaus app becomes Lotot & Arvat.
- Veikkaus submitted licence applications for two subsidiaries to Poliisihallitus at the end of May 2026.
- A marketing ban imposed in November 2024 ends on 12 November 2026 and may affect licence outcomes.
Veikkaus will relaunch its website and mobile applications during the remainder of 2026, and will separate betting and online casino into a distinct service, the operator said in a customer notice on 3 November 2026. The changes will be implemented in phases through the end of the year while existing login credentials, player accounts and customer records remain unchanged.
Product and app split
Veikkaus announced that the current veikkaus.fi web service will be reorganised so that each game category has its own section. Betting and online casino will be offered in the new Vedot & iCasino application, while the existing Veikkaus app will be rebranded as Lotot & Arvat for lotto and draw games. Availability of games in retail venues, Casino Helsinki and the agent network will continue as before.
Digital contribution and staffing changes
In the first half of 2026, 64.5 percent of Veikkaus's gross gaming revenue came from digital channels, the company reported. As part of change negotiations launched in the autumn, Veikkaus said it plans to terminate up to 15 positions and create 17 new roles. The new roles will focus on data, artificial intelligence, customer insight and commercial development.
Corporate structure and licence filings
Veikkaus has prepared for the system change by creating two subsidiaries. Veikkaus Onnenpelit Oy will operate the monopoly-held lotto and draw business, while Veikkaus Vedonlyönti ja Nettikasino Oy will seek a licence to operate betting and online casino in markets open to competition. Both subsidiaries submitted their licence applications to the Poliisihallitus (Police Board) at the end of May 2026.
Poliisihallitus is responsible for issuing gambling licences and supervising operations until 30 June 2027; oversight transfers to the Lupa- ja valvontavirasto from July 2027. Poliisihallitus published the first granted licences on 29 October 2026, but Veikkaus's subsidiaries were not among the initial licence holders. The Police Board imposed a marketing ban on Veikkaus in November 2024 with a two-year term that expires on 12 November 2026; if licence decisions occur before that expiry the ban could be an obstacle. The Police Board says applications are processed in order of receipt and assessed equally (regulation).
Commercial partnership and brand rollout
Veikkaus also disclosed a commercial partnership with Viaplay to launch the Viabet gambling brand in Finland and Denmark. Viabet will be an owned and developed Veikkaus brand utilising Viaplay's sports content alongside Veikkaus's data and analytics for betting, the company said in late October 2026.
Frequently Asked Questions
What exact app changes is Veikkaus making?
Veikkaus will place betting and online casino into the Vedot & iCasino application and rebrand the current Veikkaus app as Lotot & Arvat for lotto and draw games; the changes will roll out in phases through the end of 2026.
When were the licence applications submitted and to whom?
Both Veikkaus subsidiaries submitted their licence applications to Poliisihallitus at the end of May 2026, according to the company.
How significant are digital channels to Veikkaus's revenues?
Digital channels accounted for 64.5 percent of Veikkaus's gross gaming revenue in the first half of 2026, the company reported.
Will Veikkaus's new subsidiaries already hold licences?
As of 29 October 2026, Poliisihallitus had published the first licence holders but Veikkaus's subsidiaries were not among them, the regulator's publication shows.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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