Xtremepush Names Steve Talbot as Chief Marketing Officer Amid Global Expansion

Xtremepush, the Dublin-based CRM and engagement technology supplier, has appointed Steve Talbot as its new Chief Marketing Officer. Talbot, arriving from his previous role as Director of Retention and Loyalty at LiveScore Group, is tasked with overseeing Xtremepush’s global marketing strategy as the company pushes further into regulated markets. The company’s latest moves target expansion across iGaming, financial services, and other regulated sectors, supported by recent product launches including XpertOS.

Steve Talbot Joins Xtremepush as CMO

Xtremepush confirmed that Steve Talbot steps in as Chief Marketing Officer during a period of substantial growth for the company. Talbot’s 25 years of experience covers marketing, ecommerce, and commercial leadership. Prior to Xtremepush, his positions included Chief Operating Officer at The Pools and Director of Retention and Loyalty at LiveScore Group. He also held senior roles at Natwest and Avios, building his background in digital and ecommerce strategy.

"As Xtremepush enters its next phase of global growth, Steve brings a powerful combination of commercial, marketing and operational experience. Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes," stated Tommy Kearns, Co-founder and CEO of Xtremepush.

Expansion Strategy Targets iGaming and Financial Services

Xtremepush’s focus for its next phase includes a clear strategy aimed at regulated sectors. The company will direct resources toward expansion in:

• iGaming
• Financial services
• Additional regulated verticals

Growth has been supported by the introduction of new products and a commitment to customer outcomes, according to the company. The leadership team places an emphasis on both expertise in regulated markets and delivering tangible commercial value for clients in these areas.

XpertOS: Product Suite at the Centre of Growth

A key part of Xtremepush’s expansion campaign is XpertOS, their recently-launched CRM operating system. This product aims to let operators and organisations align and optimise every CRM interaction, campaign, and action with key executive-level KPIs. The company positions XpertOS as a bridge between day-to-day CRM processes and broader business objectives.

Steve Talbot highlighted the product suite as a motivation for joining the company, describing the combination of technology breadth, depth, and the commercial impact as crucial. He noted that the launch of XpertOS adds to Xtremepush’s value proposition in regulated sectors including iGaming.

"Xtremepush has built an impressive business, and its growth trajectory makes this a hugely exciting time to join the team... What particularly attracted me is the combination of the breadth and depth of the product suite. Plus the genuine care and commitment to customer success and partnership that is shown every day by the people that work here," said Steve Talbot, CMO.

Leadership and Market Positioning

With Talbot’s appointment and the continued rollout of new offerings, Xtremepush is seeking to further its position internationally. The leadership team sees the brand’s established customer focus and recent investments in its product suite as positioning it for further global expansion. Talbot is expected to play a key role in shaping Xtremepush's narrative for the next stages of growth, helping the company penetrate more regulated markets and strengthen its base in iGaming and financial services.

Career Profile: Steve Talbot

Talbot’s 25-year career includes leadership and senior management within competitive regulated markets. At The Pools, he served as Chief Operating Officer, overseeing operational and ecommerce strategies. His tenure at LiveScore Group focused on customer retention and loyalty initiatives, critical in the betting and gaming industry. Further experience at Natwest and Avios provided a foundation in digital transformation and multi-channel marketing, aligning well with the tech-focused goals of Xtremepush.

Outlook for Xtremepush

As the company continues its expansion, the addition of Talbot is aligned with its aim to reinforce its market presence, especially within regulated sectors. The management states that customer outcomes and a strong offering such as XpertOS are central to sustaining growth in the coming years. The collaboration between CEO Tommy Kearns and CMO Steve Talbot is expected to enhance global brand positioning, with an eye on regulated industries like financial services and iGaming.