Yggdrasil Gaming Expands with Hub88 Aggregation Platform Partnership

Yggdrasil Gaming has joined the Hub88 supplier network, making its portfolio of premium slots available to a wider range of international operators through the Hub88 aggregation platform. The deal grants Hub88 operator partners access to established titles such as Valley of the Gods, Raptor 2 DoubleMax™, and the Vikings Go series, reinforcing Yggdrasil’s strategy for global distribution.

Transaction Details: Yggdrasil Gaming Partners with Hub88

Under the terms of the agreement, Yggdrasil Gaming will distribute its leading slot games through Hub88’s aggregation platform. The platform gives operator networks access to Yggdrasil’s content via a single API integration, simplifying onboarding and expanding reach in regulated and emerging markets. Hub88’s approach enables both operators and suppliers to accelerate their access to diverse, premium titles.

Expanding Yggdrasil Gaming’s Global Distribution Footprint

Founded in 2013, Yggdrasil Gaming has focused on international expansion through partnerships with established aggregators. By joining Hub88, Yggdrasil broadens international availability, supporting its growth strategy and aiming for increased market penetration. Paulina Ostrzycka, Regional Manager for the Balkans at Yggdrasil Gaming, stated:

“This partnership marks another exciting milestone for Yggdrasil. By joining the Hub88 platform, we’re making our portfolio available to even more operators and players around the world. Hub88 has built an excellent reputation for delivering premium content efficiently, making them a natural partner as we continue expanding our global footprint.”

Portfolio Highlights and Proprietary Mechanics

Operators partnering with Hub88 can now integrate Yggdrasil’s catalogue, which is recognised for its proprietary mechanics such as DoubleMax™, GigaBlox™, MultiMax™, LightningLines™, and BoltLock™. Flagship games from Yggdrasil, including Valley of the Gods, Raptor 2 DoubleMax™, and the Vikings Go series, contribute to the company’s reputation for innovation and premium quality.

Jessica Inglott, Head of Supplier Relations at Hub88, commented:

“Adding Yggdrasil’s portfolio strengthens the value we deliver to our operator partners. Its catalogue is recognised across the industry for combining premium production quality with innovative mechanics and proven player appeal, making it a strong addition to our content offering. We’re delighted to welcome Yggdrasil to the Hub88 platform.”

Hub88 positions itself as a comprehensive content aggregator, facilitating broader content selection for operators and supporting suppliers’ access to global markets through seamless integration.

Integration Benefits for Operators and Suppliers

The integration via Hub88 provides several operational advantages:

• Single API integration for access to all Hub88 supplier content, including Yggdrasil’s full games catalogue.
• Accelerated time-to-market for new titles and markets.
• Enhanced content portfolio diversity, giving operators competitive differentiation.

For suppliers, Hub88 streamlines international market entry, while operators benefit from aggregated high-quality content that addresses regional preferences and regulatory requirements.

Growth Strategy and Outlook

Yggdrasil’s partnership with Hub88 exemplifies its increasing focus on global expansion and distribution efficiency. With a growing operator network and access to more regulated markets, the company continues to scale its international presence. Hub88, as a platform, strengthens its offer to partners by including Yggdrasil’s portfolio, responding to demand for proven, high-engagement content in casino entertainment.

The integration underscores the value of streamlined API connectivity in facilitating rapid B2B deals within the iGaming sector, providing flexibility and breadth in gaming content for operators targeting diverse markets.