BETER

BETER is a European-based, award-winning provider of 24/7 live streaming, real-time data, and odds for 700,000+ fast-paced esports and sports events annually, reaching audiences in 150+ countries.

The company offers up to 50 markets per event and an average operator margin of 7.5%+, exceeding the market standard.

In the esports offering, BETER distributes over 35,000 monthly events within ESportsBattle tournaments across popular disciplines, including eFootball, eBasketball, eHockey, and eTennis. The portfolio also includes Virtual eComp tournaments — AI-driven eFootball matches.

The trading team provides an Esports Odds Feed, delivering market-leading odds with the highest uptime for 450+ esports tournaments globally, covering 40,000+ pre-match and live events annually. Odds are powered by in-house expert traders using official data (via GRID) across top titles such as CS2, Dota 2, LoL, Valorant, and others.

In the sports offering, the company provides 15,000+ monthly events, featuring the world-renowned Setka Cup table tennis and the BSKT Cup basketball league.

BETER offers essential tech solutions such as Managed Trading Services (MTS) and iFrame, enabling seamless content integration for the clients and delivering reliable, fast-paced content without over-complication.

In 2025, the company entered the U.S. market and is now licensed across a wide range of states, offering its exclusive content across several jurisdictions.