Winpot and Altenar: Local Strategy Boosts Sportsbook Growth in Mexico

Winpot, an exclusive operator for Mexico launched in September 2022, redefined its sports betting segment by implementing a local strategy in collaboration with Altenar in 2023. The results show an exponential increase in revenue and users due to the product personalization linked to sports relevant to the national audience.

Accelerated Growth Following the Winpot-Altenar Alliance

Initially, Winpot focused its offering on online casino, but it was the sportsbook that allowed for accelerated commercial growth. Before integrating Altenar’s platform, the operator relied on another B2B sports betting provider whose limitations in trading, pricing, and sports coverage made it difficult to compete and increase the sportsbook’s contribution to overall revenues.

The alliance with Altenar began in 2023 with three clear objectives: improve trading quality, deepen market coverage, and adapt the user experience to the Mexican audience. Altenar offered a package of specific solutions:

• Modular front-end with advanced widgets
• Reward campaigns, enhanced odds, and tipster management
• Sports content tailored to Mexican tastes
• Customized limits for trading and risk
• Visual brand adjustments and custom widgets
• Higher margins and better streaming integration
• 24/7 support in trading and risk

The focus was on developing a tailored product for the local audience, much more than just replacing a standard sports betting feed.

Impact on Sports Betting Revenue and Activity

The positive effects of this transformation were quantifiable:

• Comparing 2025 to 2023: turnover grew 672% and GGR increased 818%.
• Between 2026 and 2025, turnover rose 186%, placed bets increased 206%, and unique sportsbook users grew by 251%.

User engagement also increased: the use of "Bet Builder" rose by 50% compared to the first half of 2025. These advances were not due to a single event or promotion, but to a constant expansion of the customer base, increased betting activity, and growing profitability.

Five Sports Account for 92.6% of Turnover in Winpot Mexico

A key aspect is the concentration of bets: five sports generated 92.6% of the turnover in Winpot's sportsbook. Most of the growth came from recurring championships, not one-off events, highlighting the importance of leagues such as MLB, NBA, and NFL.

American leagues were responsible for 25% of total sports betting revenue in 2025. It is clear that the combination of personalization for the national user and deep coverage of U.S. sports constitutes an effective growth lever in Mexico.

“The aim was not just to replace the betting feed, but to create a product aligned with the brand and the audience,” Altenar explained in their analysis of the Winpot case.

The Importance of Localization in a Dynamic Mexican Market

The Winpot case demonstrates that a local strategy for sports betting, based on trading improvements and product flexibility, can become a prolonged growth engine in rapidly transforming markets like Mexico. The ease of adjusting limits, integrating relevant content, and the capacity to react in real-time to specific local events have been key differentiators.

Winpot consolidated its position as a technology-driven operator in tune with the realities of the Mexican bettor, exceeding 4.5 million registered users. The cooperation with Altenar allowed for the sophistication of risk management and operations, positioning the sportsbook as a strategic axis alongside the casino.

Prospects for Operators and Providers in Mexico

For operators and platform providers, the experience of Winpot and Altenar underscores the importance of flexible and tailored solutions. The ability to modify widgets, customize promotions, and cover the favorite events of the audience, as well as provide ongoing trading support, defines who can capitalize on the potential of the national market.

Beyond Winpot's growth, this experience serves as a model for any operator seeking to increase revenue, engagement, and profitability in the Mexican context. The local focus and a diversified offering in American sports are shaping up as fundamental strategies for the next phase of the online betting industry in Mexico.