9th Street Games launches B2B casino studio from Dubai with 96.com and Yoller.com
Provider 9th Street Games begins operations of its B2B studio in Dubai, integrating 96.com and Yoller.com as initial operators and betting on original mechanics in its catalog.
Key Takeaways
- 9th Street Games opened its B2B casino studio in Dubai with 96.com and Yoller.com among the first live operators.
- The initial catalog includes original formats such as Spinball, Gemdrop, and Lootboxes.
- The provider has 11 active or developing integrations in the global B2B market.
- The company secured a significant funding round in 2026 to accelerate development and international expansion.
9th Street Games established its new B2B casino games studio in Dubai, marking the start of operations with 96.com and Yoller.com as the first active operators. The company confirmed that it currently has 11 integrations, whether operational or in the process of implementation. The studio showcases a portfolio focused on "original formats" that aim to go beyond simple reskins of traditional games, complementing the offering with updated versions of casino classics.
9th Street Games Catalog: Original Mechanics and Reinvented Classics
The 9th Street Games team introduces titles as part of its Originals line, representing innovations on classic casino mechanics. Among the launches are:
- Spinball: Inspired by Plinko and pinball, it stands out for its progression system based on multipliers.
- Gemdrop: Based on cascading mechanics and match-style gameplay, designed to attract players looking for puzzle-like experiences.
- Lootboxes: A case-opening concept adapted for the casino environment, integrating popular dynamics from other gaming segments.
The studio also announced the redesign of iconic titles like blackjack, roulette, Mines, and Crash, all reimagined to provide a more modern user experience. According to 9th Street Games, these games can be customized according to the operator's brand, allowing for more flexible integration within each platform.
Differentiation Strategy Against B2B Competition
9th Street Games' value proposition lies in developing authentically novel gaming experiences within a market dominated by visual remakes of existing mechanics. Harry Layton, the company's founder and an industry veteran with experience at operators like Rivalry and Midnite, commented:
"When you work within operators, the problem is evident. There are thousands of games available, but finding truly new experiences is much more complicated. Very often, a 'new' game means an old mechanic with a different skin.” — Harry Layton, founder of 9th Street Games
The company plans to launch new original formats monthly, complementing the portfolio with reinvented classics and custom titles for specific operators.
Expansion and Integrations in the B2B Casino Sector
Following the launch from Dubai, 96.com and Yoller.com became the first operators to incorporate content from 9th Street Games into their platforms. The provider indicates that it has a total of 11 active or development-stage operator integrations, demonstrating early and sustained growth in the international B2B sector.
The potential for game customization is relevant for operators looking to differentiate themselves in highly competitive and regulated markets. The focus on original mechanics and the updating of classics also offers attractive avenues for player retention and acquisition in a segment where effective innovation makes a difference.
Funding and Growth Prospects for 9th Street Games
The launch of the studio occurs after a round of financing considered "significant" by the company, completed in early 2026. While the terms and figures of the investment have not been disclosed, this backing enables 9th Street Games to accelerate title development and consolidate its presence in the global B2B ecosystem.
The company has confirmed its intention to maintain a steady pace of monthly releases, alternating between its own innovations and updates to key online casino references. The focus on tailored integrations for different operators reinforces the strategy of adaptability and scalability within the sector.
For more news and analysis of the B2B casino sector, check our casino and b2b sections.
Frequently Asked Questions
What operators have first implemented 9th Street Games' titles?
96.com and Yoller.com were the first operators to launch live titles from the new B2B studio. Additionally, the company confirmed that it has 11 integrations active or in development.
What distinguishes the B2B catalog of 9th Street Games?
The catalog of 9th Street Games is based on original mechanics and modern redesigns of classic titles, aiming to differentiate itself from the usual simple reskins in the B2B sector.
Who founded 9th Street Games and what is their background?
Harry Layton, former collaborator at Rivalry and Midnite, is the founder of 9th Street Games. His experience within operators allowed him to identify the lack of innovation in game mechanics.
How does personalization support partner operators?
The studio allows titles to be tailored to each operator's brand, offering customization options that strengthen differentiation in competitive and regulated markets.
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About the author
Alejandro Vidal
Casino Correspondent
Alejandro Vidal covers the online casino business — slot and live-table debuts, game mechanics, certifications, and the distribution deals that carry each title into regulated lobbies. The reports open with the launch or the deal, name studios, titles, and markets precisely, and avoid promotional language. When a studio redefines a mechanic or an operator signs an exclusive, Alejandro Vidal explains what changes for the player and the market.
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