EGT Digital integrates its casino games into SportPesa to expand footprint in Africa

EGT Digital has integrated its proprietary casino games into the SportPesa platform and the integration is live in Kenya, Tanzania and South Africa, the company confirmed on 19 October 2026. The agreement adds EGT Digital’s casino portfolio to SportPesa’s content offering.

Scope and markets

SportPesa, founded in Nairobi in 2014, operates in Kenya, Tanzania and South Africa and offers sports betting, in-play betting, casino content and jackpots. The live integration adds the internally developed games from EGT Digital to that product suite. Casino content from both companies is now available to users in those three markets.

Company statements

“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.” — Zsuzsanna Zeibig, General Manager of EGT for Africa.

“Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience. As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.” — Adam Beighton, Director of Commercial Operations at SportPesa.

International strategy

EGT Digital frames the agreement as part of its international strategy to distribute proprietary content through partnerships with established operators in regulated markets.