ENJOY strengthens its presence in Italy by supplying slots to DAZN Bet

ENJOY has just signed a partnership to supply its slots to DAZN Bet in Italy, a move that extends the provider's distribution network in the local regulated market. Italian players on DAZN Bet will have access to new titles, led by Diamond Slam and a range of Hold and Win games, as part of ENJOY's strategy to strengthen its position in the sector.

Agreement between ENJOY and DAZN Bet: focus on regulated expansion

The alliance comes after ENJOY formally entered the Italian market at the beginning of 2026. The expansion strategy aims to leverage existing licenses and the growing player volume in a regulated jurisdiction. The agreement will allow DAZN Bet's casino offering to incorporate not only the flagship title Diamond Slam but also the slots Hotfire Diamonds, Hotfire Coins, 3 Mariachi, Fire Express, and several Thor-themed titles from ENJOY’s portfolio. Thus, both companies are betting on a combination of quality and variety to stand out in the competitive Italian ecosystem.

"Building on the solid foundation of our strong initial performance in Italy, collaborating with DAZN Bet represents another crucial step in establishing our footprint in the market," said Christos Zoulianitis, Chief Commercial Officer of ENJOY.

New Hold and Win titles for the Italian lobby

The main novelty lies in the inclusion of products with the popular "Hold and Win" mechanic among slot players in Italy and other markets. The products that DAZN Bet will integrate into its platform include:

• Diamond Slam
• Hotfire Diamonds
• Hotfire Coins
• 3 Mariachi
• Fire Express
• Thor-themed titles

These slots will complement the current offering, focusing on interactive experiences and player retention potential. According to ENJOY, its portfolio demonstrated solid engagement metrics during its first semester in Italy, which encouraged the closure of the deal with DAZN Bet.

DAZN Bet: consolidating its casino lobby in Italy

DAZN Bet, with a strong presence in the Italian ecosystem, seeks to bolster its proposition against traditional operators and new competitors in the online casino vertical. Rosalba Turrisi, Head of Gaming at DAZN Bet, emphasized the importance of the agreement for creating a varied and high-quality lobby:

"ENJOY's portfolio brings a proven track record and strong player engagement. Titles such as Diamond Slam are already showing a genuine appeal to our Italian audience."

The executive stated that the collaboration helps the operator strengthen a digital library that combines quality and variety of games, a central criterion for standing out amid the growing market offering.

Strategic importance for ENJOY in the Italian market

Italy is positioned as one of the most coveted territories for international content providers due to its regulated ecosystem and high demand for online slots. ENJOY identified the Italian market as a priority for 2026 after measuring favorable results in its recent entry.

The deal with DAZN Bet adds to other expansion moves by ENJOY during the year and reflects the interest of international providers in alliances with relevant operators in regulated markets. Both parties expect the collaboration to be long-term and to continue evolving as local iGaming consumption habits grow.

Outlook for operators and providers in online casinos

For B2B sector players, this move signals the importance of establishing selective distribution agreements in highly competitive and strictly regulated markets. Operators that manage to integrate innovative content tailored to regional preferences tend to increase retention and attract new audiences. For providers, the challenge is to blend innovation in mechanics—such as the increasing demand for Hold and Win—with stringent execution under local licenses.

It remains to be seen how ENJOY's expanded presence and the adjustment in DAZN Bet's library will influence the dynamics of the Italian online casino, especially against rivals who are also strengthening international distribution alliances. More details and analysis of these developments can be found in our b2b section or in the casino section.