EveryMatrix and bet365 Launch Fantasma Games in Alberta

The integration of Fantasma Games’ titles, developed by EveryMatrix, is now available on bet365 for players in Alberta, Canada. This collaboration marks EveryMatrix's first deployment in the province, solidifying its growth in the North American iGaming market and is a direct result of the recent approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC).

EveryMatrix's Expansion in the Regulated Canadian Market

The launch in Alberta is part of a broader expansion plan by EveryMatrix after obtaining the AGLC license in May of this year. The agreement strengthens EveryMatrix's presence in Canada and North America, focusing on both its proprietary content and casino technology, key elements within its commercial strategy.

In the words of Rani Axon, Senior Account & Strategy Manager, North America at EveryMatrix:

“Launching Fantasma Games with bet365 is an important milestone and an exciting first step in Alberta. We have already seen strong demand for Fantasma Games content here, and it is gratifying to see that momentum translate into partnerships with leading operators.”

The company expects to continue expanding its casino game offerings with bet365 and other partners in the province and beyond.

Casino Aggregation Agreement between EveryMatrix and bet365

In 2025, EveryMatrix signed its largest casino content aggregation agreement with bet365, covering over 45,000 titles from more than 185 integrations. This collaboration has become the foundation for the recent launch in Alberta, reinforcing the relationship between both companies and expanding the availability of innovative games in new markets.

Fantasma Games, part of EveryMatrix’s portfolio, was chosen by bet365 because of its reputation for designing distinctive, high-quality slots. The inclusion of these titles responds to top-tier operators’ preference for differentiated content tailored to the needs of the Canadian player.

Impact of Fantasma Games Content on bet365 Alberta

The first phase of the rollout allows bet365 users in Alberta to access a selection of premium slots created by Fantasma Games. Among the highlighted titles, Alberta players will find offerings designed specifically to maximize engagement and provide innovative gaming experiences. With this strategy, EveryMatrix aims to strengthen its position in regulated markets and create new growth opportunities in the region.

The strength of the collaboration lies in several factors:

• Compliance with regulations and acquisition of local licenses
• Offering of premium and differentiated games
• Previous experience with one of the largest casino distribution networks

The expansion into Alberta represents, according to EveryMatrix, only the beginning of its presence in the province and a prelude to upcoming launches of products and services.

Features and Vision of bet365 in International Markets

Founded in 2000, bet365 has established itself as one of the largest global brands in online betting and gaming. The company operates in compliance with regulatory and player protection requirements in each of the markets where it is licensed, including Canada. With over 10,000 employees and a base of more than 120 million customers, bet365 is committed to innovation and security through its proprietary technology platform.

The firm maintains an active responsible gaming policy, which reinforces trust and transparency in markets where, like Alberta, regulation is strict. From its offices in Europe, America, and Australia, bet365 continues to expand its offerings and consolidate strategic partnerships with leading international providers.

The Future of EveryMatrix and Fantasma Games in Alberta and North America

EveryMatrix aims to continue growing in Alberta and explore additional opportunities in North America by integrating more content and technological solutions for casinos. The synergy achieved with bet365, following the AGLC license and the initial integration of Fantasma Games, opens the door to the arrival of new titles and potential strengthening of both operators' positions in the regulated Canadian sector.

The expansion into the Alberta market symbolizes a significant advance for EveryMatrix, which plans to leverage its relationship with bet365 and progressively expand its catalog, seeking to capture both operators and players in the growing Canadian iGaming environment.