Games Global Grants DraftKings Exclusive U.S. Rights to CASHINGO Franchise

DraftKings Inc. has secured exclusive rights to operate the CASHINGO™ franchise from Games Global across all regulated iGaming markets in the United States, following a multi-year agreement announced on August 27, 2026. The deal cements DraftKings Casino’s position as the only U.S. platform offering this bingo-inspired slot mechanic and extends their collaboration with Games Global through an expanding portfolio of exclusive content.

U.S. Exclusivity Deal for CASHINGO Franchise

Games Global revealed the agreement making DraftKings Casino the exclusive U.S. operator for the CASHINGO™ franchise, effective immediately across all regulated iGaming states. The deal was formally announced one year after the franchise’s initial launch in July 2025, reflecting strong performance and significant commercial uptake.

Joann Pierce, Chief Commercial Officer US at Games Global, confirmed:

“CASHINGO™ may be one of the newer Games Global franchises, but it has already established a position as one of our strongest-performing brands. The expansion of our agreement with DraftKings Casino grants them exclusive rights to the series in the U.S., providing its customers with unrivalled access to a diverse roadmap of CASHINGO™ releases.”

This marks an increase in exclusive partnerships within the casino sector, as suppliers and operators aim to differentiate through unique content. The deal covers all iterations of CASHINGO™ released on the U.S. market, including both existing and forthcoming titles developed by Games Global and their studio partners.

What Sets the CASHINGO Mechanic Apart

CASHINGO™ combines slot play with bingo-style features. Developed by Slingshot Studios, a Games Global partner studio, the mechanic debuted in Links of Ra CASHINGO™ and uses:

• Traditional slot reels alongside a mirrored bonus grid
• CASHINGO™ Coins which, when landed on reels, replicate on the grid
• Payouts for completing lines—horizontal, vertical, or diagonal—on the grid

This hybrid mechanic sets the franchise apart in the online slot space. The franchise has since expanded to include Eruption Blaze CASHINGO™ and been adapted for other Games Global studio titles, such as Mermaid Millions CASHINGO™ from Stormcraft Studios.

DraftKings’ Strategy for Exclusive Content

DraftKings Casino, operated by DraftKings Inc. (Nasdaq: DKNG), will now feature current and future CASHINGO™ releases solely in the U.S. iGaming market. Christian Bogstrand, Executive Vice President and General Manager of iGaming at DraftKings, said:

“We’re excited to deepen our relationship with Games Global and become the exclusive U.S. home of the CASHINGO™ franchise… Bringing these titles to our platform is another example of how we’re continuing to expand our game portfolio with differentiated experiences that give customers new and engaging ways to play.”

This partnership is in line with DraftKings Casino’s push for premium, exclusive content, highlighting a trend among U.S. operators to secure proprietary gaming experiences as a competitive lever.

Timeline and Expansion of the Franchise

CASHINGO™ launched in July 2025 and rapidly grew within the Games Global portfolio. The recent addition of Eruption Blaze CASHINGO™ and the use of the mechanic in titles from other partner studios demonstrate a focus on franchise development. Under the new terms, DraftKings Casino will obtain exclusive access to all new CASHINGO™ releases in the U.S. as they enter regulated markets.

Implications for the U.S. iGaming Sector

The deal underlines a growing emphasis on content exclusivity in regulated states. For suppliers such as Games Global, partnering with a major operator like DraftKings extends reach and drives brand recognition for both parties. For DraftKings, exclusive access to the CASHINGO™ franchise offers a point of differentiation in a crowded U.S. online casino landscape. Additional details on distribution terms or regional rollout were not disclosed in the announcement, but the intent is clear: both companies are pursuing an expanded content roadmap tailored to U.S. market preferences.

The agreement adds to the portfolio of exclusive games available in DraftKings Casino and supports the ongoing demand for novel mechanics and themed franchises in the American regulated iGaming sector.