Peter & Sons Extends Tonybet Partnership Into Ontario and Alberta

Peter & Sons has brought its entire casino games portfolio live with Tonybet in both Ontario and Alberta. This move transitions their long-standing .com relationship into regulated Canadian markets, expanding Peter & Sons' distribution and offering Tonybet customers in these provinces access to the supplier’s full content catalogue.

Peter & Sons Goes Live With Tonybet in Two Regulated Provinces

The launch sees Peter & Sons providing all its slot titles and gaming content to Tonybet’s platforms for players in Ontario and Alberta. The companies previously collaborated in the wider .com environment, but this rollout is the first time their partnership operates under provincial regulation in Canada.

Yann Bautista, Founder and Commercial Director at Peter & Sons, framed the expansion as a strategic step, highlighting the significance of both Ontario and Alberta in their Canadian ambitions.

"Tonybet has already been a valued partner for Peter & Sons, so seeing our relationship expand into both Ontario and Alberta is a natural and exciting progression. Canada continues to be an important market for our growth, and we’re delighted that players in two leading regulated provinces can now experience our full portfolio through Tonybet. We look forward to continuing this journey together as both our partnership and the Canadian market evolve," said Bautista.

Market Context: Ontario and Alberta as Canadian iGaming Hubs

Ontario launched its regulated iGaming market in April 2022, establishing itself as one of North America’s largest single-province online gambling markets. Alberta, historically slower to regulate, has been accelerating its open market approach, offering new opportunities for licensed suppliers and operators.

With these launches, Peter & Sons positions both Ontario and Alberta at the centre of its Canadian rollout. Tonybet, holding licences to operate in both provinces, acts as the conduit for delivering Peter & Sons’ content to a growing base of regulated players.

Expanding Supplier Footprint Through Partnership Strategy

The move fits Peter & Sons’ stated objective to grow its reach across all regulated Canadian provinces. Previously, the supplier and operator cooperated in global .com territories. Now, the deal formalises their relationship in jurisdictions where clear regulatory frameworks and local compliance standards apply.

For Tonybet, adding the Peter & Sons suite strengthens its content offer in competitive markets like Ontario, where player acquisition is increasingly tied to exclusive and diverse game options.

Full Portfolio Access for Players in Canada

With the rollout complete, Tonybet users in both Ontario and Alberta can now access the entire Peter & Sons portfolio, including the studio’s signature video slots and recent releases. The synchronised launch in two distinct provincial markets signals a coordinated Canadian strategy for both supplier and operator.

The partnership extension is positioned as an ongoing project, with both firms highlighting intentions to deepen their relationship and explore further opportunities within Canada’s evolving regulatory landscape. Peter & Sons sees this dual-market launch as a platform for future expansion as more provinces regulate and open their online casino sectors.

Strategic Implications for Regulated Canadian Markets

Market entry in both Ontario and Alberta is likely to encourage greater supplier engagement in provincial iGaming. Tonybet’s approach demonstrates the value of expanding established .com relationships into regulated contexts, aligning global expertise with local regulatory requirements. For B2B suppliers, partnerships with licensed operators like Tonybet can accelerate time-to-market and bolster brand visibility in newly opened jurisdictions.

For more on casino launches and supplier-operator partnerships in Canadian markets, explore our dedicated coverage.